Weekly Digital News Roundup: 4/25 – 4/29
Search Ads Yield 68% More Revenue per Conversion When Integrated With Social
- According to Search Engine Watch, new research has found that customers who clicked on both search and social ads were about twice as likely to convert versus those who clicked on a search ad alone.
- Search campaigns that were managed alongside social ad campaigns had 26 percent more revenue per click than search campaigns managed alone. In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising
- As customers, we are generally more likely to buy a brand when we believe its message, trust the company and see value in the product. When these purchase criteria are positively reinforced through multiple channels, we are typically more comfortable buying from the brand.
Facebook Launches a Newswire to Surface More Breaking News
- According to Mashable, the social network launched FB Newswire on Thursday, a Facebook page of hand-selected and journalist-verified news stories from across Facebook’s platform.
- The key to FB Newswire is a partnership with Storyful, a news agency that aggregates news content shared on social networks. The agency will use an algorithm to find popular and breaking news stories on Facebook in categories like sports, entertainment, tech and politics. Storyful will then follow up on these stories using human verification from its journalism team before surfacing that content on FB Newswire.
- Unlike the News Feed, through which Facebook tries to give users a personalized newspaper experience, the FB Newswire is more holistic, listing news from all over the world that isn’t personalized for each user.
Is Google Plus Finally Dying?
- Slate reported yesterday that Vic Gundotra, the man who led Google’s foray into social networking by heading up Google+, is leaving the company. “Now is the time for a new journey,” Gundotra wrote in a Google+ post announcing his departure after eight years.
- Many bloggers have speculated that the Google Hangouts team will be moving to the Android team, and that the photos team will follow. However, Google said in a statement that Gundotra’s “announcement has no impact on our Google Plus strategy—we have an incredibly talented team that will continue to build great user experiences across Google+, Hangouts and Photos.”
- Google Plus remains quite useful to Google as an identity service by which the company can better track users across services like YouTube, Gmail, and Google Maps.That’s unlikely to change just because Gundotra’s gone, whatever other behind-the-scenes repercussions his departure might wreak.