Weekly Digital Roundup : MAY 27 – JUNE 2
Snapchat Redesigns Discover
- According to DigiDay, Snapchat’s top publishing partners, the ones that get exclusive access to the Discover section, are preparing for a redesign that could give them more ways to show off their content. The messaging and media app plans to launch this new look to help attract more viewers to Discover, according to sources familiar with the redesign. Instead of static media logos in circles, representing the channels, publishers will have an actual cover image to draw readers into the content, according to one source. One publisher said the cover images would make Snapchat content look more like a magazine — and hopefully attract more eyeballs.
- Discover has about 20 publishers, including BuzzFeed, MTV, ESPN, Vox, IGN and Vice, which create special content— sort of like Snapchat messages on steroids with videos, articles, animations and ads. Discover launched more than a year ago, as a separate page in the app, where users could see icons from each media partner. Then Snapchat moved the media channels to the main page, where people check messages from friends, in order to drive more views.
- It was unclear which publishers have had the most difficulty getting views, but Snapchat is constantly tweaking the line-up of partners, and it is expected to introduce new ones with the redesign, according to sources. The redesign is being described as functioning like Instagram, with a feed-based scroll of content. The new Discover could prove helpful to advertisers who want to reach more Snapchat users with their video and interactive ads.
Google Will Now Help Find Lost iOS & Android Phones
- According to Tech Crunch, Google has announced an update to its “My Account” service launched last year which will now include a feature that helps users find their lost or stolen phone. You’ll soon be able to find this new option just by googling “I lost my phone,” the company says. While Google already offered tools for Android users with missing devices, this expands Google’s phone-finding help to iOS devices.
- Android phone or tablet users could access the Android Device Manager to locate, ring, or remote wipe their device right from the web, similar to Apple’s “Find my iPhone/iPad.” And you could already search Google for “find my phone” to kick off this functionality, too, if you were an Android device owner. Now users of both iOS and Android devices will be able to access similar options from the My Account page. Via the new “Find your phone” feature, you’ll be able to locate your phone, lock it remotely, call it, secure your account, leave a callback number on its screen, and more.
- Google is also making it easier to reach the feature, as well as the My Account site in general. In the latter case, the company says that, in the near future, you’ll be able to find the site just by searching Google for your own name. You’ll be able to launch the site from the Google app, too, by saying “OK Google, show me my Google account.” This works today in English, and support for other languages is coming soon.
What Will “Frictionless Logins” Mean For Digital Marketing?
- According to Marketing Land, logged-in users are the online equivalents of gold. They have definitive user profiles, even if their real-life identities are sometimes anonymized as they work their ways across the marketing ecosystem. With logged-in users, marketers don’t need to layer on possible behaviors, attributes, purchase histories, or make suppositions about their offline lives, as they do with their unlogged fellow travelers. Now, imagine a connected world where your body, your behavior, or your device automatically logs you in. If a large number of users can login without remembering and using usernames/passwords, how will so much “gold” affect digital marketing?
- The most likely marketing impact, Gigya senior vice president Jason Rose told Marketing Land, would be major step-ups in the quality and use of personalization. His company is known for its ecosystem supporting social logins, where a website asks if you want to login with your Facebook, Twitter, or LinkedIn credentials. Social logins save time, although the assumption is that you are already logged into one of those social sites. Gigya has also been investigating biometric logins, including Apple’s Touch ID.
- Social logins can be useful to sites, because the user can be accompanied by his or her public profile on that particular social network. Websites are supposed to request your permission for which parts of your public profile you want accessible by the new site. Frictionless logins can “open up new territory” for marketers. Like the bar in the TV series Cheers, every site, app, store, or restaurant could automatically know your name, plus your likes and dislikes — with only consent required on your part.