Weekly Digital Roundup : MAY 20 – MAY 26
Google Gets Fashionable With Levi’s
- According to Yahoo Tech, Google is working on making a connected, technology-laced jacket that you’ll be able to wear in any type of weather, Google announced Friday. It’s called Jacquard, and the company says it’s set to come out in spring 2017. Jacquard is made with interactive denim, made in partnership with Levi’s. It has sensors that detect things like hand movements, which connect to various services on your smartphone, including calls, texts, Google Maps, Spotify and more.
- If you’re getting a phone call while riding your bike and wearing your Jacquard jacket, you can wave your hand over the sleeve to either accept or decline the call. You could also run your finger up or down the wrist cuff to turn your music volume up or down, or swipe quickly to change to the next song. The jacket itself doesn’t connect your smart phone; it uses an electronic cuff link, or tag, to connect to a Jacquard app. It doesn’t have any wires and charges through anything with a USB port.
- Google is providing open APIs for Jacquard to allow third-party developers to create their own jacket-supported services. For developers, there is a beta version of Jacquard coming out in fall 2016, which you can sign up for to give feedback to Google and work on connecting your own products.
Facebook & Microsoft Are Building The Fastest Trans-Atlantic Cable
- According to Tech Crunch, Microsoft and Facebook announced that they are teaming up to build a subsea cable across the Atlantic that will connect Virginia Beach, Virginia with Bilbao, Spain. The companies say that the so-called MAREA cable will allow them to “meet the growing customer demand for high speed, reliable connections for cloud and online services for Microsoft, Facebook and their customers.” Construction is scheduled to start in August and the companies expect the process to be complete in October of 2017.
- Once operational, MAREA will be the highest-capacity subsea cable to cross the Atlantic and will feature eight fiber pairs. The cable was designed to handle 160Tbps and will use a different route from other existing cable systems that also connect the U.S. and Europe. The reason for this, Microsoft says, is to ensure “more resilient and reliable connections for our customers in the U.S., Europe and beyond”.
- What’s also different here is that Facebook and Microsoft are leading this effort together with Telefonica and its Telxius subsidiary, which will operate the cable. Typically, companies like Microsoft and Facebook have joined larger consortiums of technology companies and telecom players to build – or invest in – these cables. Now, however, the two decided to build their own infrastructure instead and they are using some of the open hardware approach that Facebook has become known for.
Changes Coming To AdWords Bidding & Text Ads
- According to Marketing Land, Google announced that it would soon change the way advertisers set bids for targeting ads by device type in AdWords. Other coming changes announced at the Googler Performance Summit in San Francisco include an update to Google text ads on all devices and responsive mobile display ads that can access native mobile ad inventory on the Google Display Network.
- The change in bidding is significant in that it accomplishes two things: 1. untethers desktop and tablet bids and 2. allows advertisers to make mobile the focal point of their campaigns. Advertisers will be able to set separate bid adjustments for mobile, desktop and tablet. Advertisers will also be able to set a base bid and then set bid adjustments for one or all device types in the range of -100 percent to +900 percent.
- Why this change now? Jerry Dischler told Search Engine Land on Monday that before instituting Enhanced Campaigns, Google saw the fast growth in mobile search behavior happening, but the typical advertiser wasn’t ready to act on this shift. Now, Dischler says, advertisers are coming to Google saying, “We want to start on mobile and have more opportunities for mobile-first initiatives.”