Weekly Digital Roundup: APRIL 30 – MAY 6

Weekly Digital Roundup: APRIL 30 – MAY 6

Twitter Boosts Ad Sales With Video

  • According to TechTimes, Twitter intends to boost its advertising sales with the help of video. A few days ago, Twitter fared badly with its revenue estimates for the first quarter. Moreover, active users only increased to 310 million from 305 million in the fourth quarter of 2015. The company started rolling out its own video ads in 2015, but advertisers are still waiting for Twitter to bring out better and amped up tools to reach its target users.
  • In related news, Twitter now considers itself as a News app rather than a Social networking app. This is viewed as part of the company’s effort to make Twitter more visible on the App Store. In this day and age, Twitter is more popular for events unfolding in real time, which seems one of the app’s best features.

Data-Driven Dress Lights Up The Met

  • According to Digital Trends, technology has officially infiltrated fashion and the annual star-studded Met Gala served as proof. The glamorous event took on a very 21st-century theme on Monday, with guests offering their takes on this year’s theme — Manus x Machina: Fashion in an Age of Technology. Thoroughly embracing this modern marriage are IBM and Marchesa, who debuted a so-called “cognitive dress” on supermodel Karolina Kurkova.
  • Calling it a “first-of-its-kind garment with cognitive inspiration woven into every step of the creative process — from concept and R&D, to design, and finished product,” the dress comes from the combined atelier of fashion powerhouse Marchesa and none other than IBM’s Watson. Not only is this AI powering hotel concierges, giving us recipes, and tracking the Masters golf tournament, it’s now designing dresses as well.
  • The cognitive capabilities of the dress are contingent upon “a mix of Watson APIs, cognitive tools from IBM Research, solutions from Watson developer partner Inno360, and the creative vision from the Marchesa design team.” To design the gown, Marchesa chose five human emotions for its final creation to convey — joy, passion, excitement, encouragement, and curiosity. IBM then used their new cognitive color design tool to translate these emotions into various hues and image aesthetics to create an elegant masterpiece.

Apple and SAP to Develop iPhone, iPad Apps for Businesses

  • According to Bloomberg, Apple Inc. and SAP SE are joining up to deliver software for iPhones and iPads, opening a new avenue for Apple to reach businesses at a time when sales of its mobile devices have tapered. SAP will develop hundreds of apps specifically designed for Apple’s iOS operating system for doctors, industrial field technicians and retailers. The two companies will release a software development kit by the end of the year to let SAP customers and consultants write native apps for Apple devices that take advantage of features such as location and touch sign-in.
  • “I think back to 2008 when we opened the App Store for consumers. This is sort of the equivalent of that for the enterprise space. Enterprise has not really taken advantage of all the great things that happen with mobility.”– Tim Cook, Apple CEO.
  • The agreement, which the two CEOs sealed last October, would give Apple access to tens of thousands of companies that run SAP’s business software and some 2.5 million developers who customize its programs, which manage operations including accounting, manufacturing, sales and human resources.
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Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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