Weekly Digital News Roundup May 1-5
Facebook Mobile Ad Network Launches At f8
- According to TechCrunch, Facebook launched its mobile ad network last week, called Facebook Audience Network. Developers will now be able to make money without selling their own ads, doing their own targeting, handling measurement, or routing payments. Facebook will take care of it all.
- The program will roll out over the “coming months” and will start with advertisers interested in buying app install and engagement ads. Facebook will take a cut of what advertisers pay and hand the rest to the publishers, those the company wouldn’t reveal exactly how much its cut will be.
- The ads come in three formats: standard IAB banners, standard IAB interstitials, and native ad units. Facebook says the ads are “designed to help marketers meet key business objectives, like driving app installs and engagement.”
LinkedIn Says Mobile Brings Close to 50% of Traffic
- According to AdWeek, LinkedIn said today that this will be the year half its traffic comes from members accessing the professional social network by smartphones and tablets. In the first quarter of this year, mobile represented 43 percent of traffic, according to LinkedIn’s quarterly results announced today.
- “In anticipation of our expectation that mobile will exceed half of total traffic later this year, mobilizing our technology infrastructure, engineering team and products remains one of LinkedIn’s most important priorities,” CEO Jeff Weiner said in a statement.
- Advertising is the smallest portion of LinkedIn revenue, but it is growing as the company focuses on providing content marketing tools for brands to promote on the platforms. Last quarter, it launched a content marketing score that lets brands track how far their posts reach across the network and how to perform better relative to rivals.
Google’s Matt Cutts: Small Sites Can Beat Large Sites in Search Results
- According to Search Engine Watch, Google’s Distinguished Engineer Matt Cutts said this week that smaller websites can update quicker and achieve higher rankings than larger sites, which might not be updated as frequently.
- “Over and over again we see the sites that are smart enough to be agile and be dynamic and respond quickly and roll out new ideas much faster than the sort of lumbering larger sites can often rank higher in Google search results,” Cutts said. “It’s not the case that the smaller sites with superior content can’t outrank the larger sites. That’s how the smaller sites often become the larger sites.”
- “[Smaller sites] do a better job of focusing on user experience, they return something that adds more value. If it’s a research report organization, the reports are high-quality or more insightful or they look deeper into the issues,” he said. “If it’s somebody that does analysis, their analysis is more robust. Whatever area you are in, if you’re doing a better than the other incumbents, then over time you can expect to perform better and better.”