Social Media Tag

Lately there has been a lot of discussion about how to effectively measure social media campaigns. Should we measure impressions on a CPM basis, should we measure a 1st step interaction such as a video play or should we measure th...
Social media isn’t just for the young anymore; it’s also for the young at heart. I have been noticing the rapid adoption of social media by those a generation or even two, older than me....
I never thought i’d see the day when the US State Department would ask Twitter to reschedule maintenance for the site until later, as it was determined to be important in the news coverage of the Iranian Election. I suppose ...
It’s kind of ironic that I found this article today when I was catching up on my latest industry news. About a month ago myself and a few of the Lucid guys were talking about how social media seems to be the “cure-all̶...