The “unintentional” Crispin Porter + Bogusky social experiment

The “unintentional” Crispin Porter + Bogusky social experiment

When you go completely social with your website, trying to fully embrace “social media”, the media loves you. You get a bunch of positive write-ups and mentions, and there is the usual web buzz. And then you outsource some work and piss off some hard-core designers. And they talk. And talk. And talk. Which isn’t usually a problem. Unless your website is pulling in a bunch of social media feeds about you, such as those from Twitter, and those feeds are saying less than desirable things about you. Then again, maybe any news is good news. Either way, check out the screenshot below of the Crispin Porter + Bogusky beta website, and notice all the negative commentary in the social feeds.

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Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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