The Dress That Broke the Internet

The Dress That Broke the Internet

Who knew that a $77 dollar dress could take the Internet by storm? As many have seen, the picture of a dress (originally posted by Caitlin McNeill) has invaded every form of popular social media. With 16 million hits in 6 hours and at its peak 670,000 simultaneous views on Buzzfeed, the dress took social media by storm. With the debate in full swing, what color is the actual dress? Of course the correct way to answer this is through more color-oriented pictures.

The interpretation of the dress’s color ultimately comes down to the way our brain processes the information. Subconsciously our brain decides what colors we see based off of lighting conditions in the room. In the picture there is no indicator on what the correct background lighting is, so our brains have to fill in the gaps. There are basically 3 different types of people:

  • People who perceive the dress is in a shadow
  • People who perceive the dress is in a bright light
  • People who flip flop from one color to another

Dress Colors

You could say that every interpretation is correct since there is not enough information in the background to see what is right. However, you could just go on to the manufacturer’s website and see that the actual dress color is black and blue… but that would be cheating wouldn’t it?

Dress Picture

Of course at the end of the day it is all fun and games so here is a few posts that seem to capture what this whole debate has been like:

Cat Dress

Twitter Dress

T Swift Dress


For me, I see both dress color combinations. But I guess that’s because I’m a designer. (Or if you look at below, it’s because it comes in two different colors!)

Screen Shot 2015-03-03 at 9.22.01 AM




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Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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