Snapchat Marketing – What’s all the hype about?
Many of you may still be trying to wrap your head around the purpose behind Snapchat. What’s the point of sending pictures that will shortly disappear? Why has it become such a phenomenon? Now businesses are putting money and effort into promoting their products on this platform and many are asking why? With 100 million daily users, Snapchat is quickly becoming the next big thing for brand awareness and customer engagement. Here are some tips for getting your company started and jumping on the ephemeral marketing trend!
Username: Use your Instagram or Twitter name to make it easy for people to find you. If that is unavailable, make sure to include your business name. Unlike Facebook or Instagram, users have to know your exact username to find you, so make it easy for them!
Privacy Settings: To ensure you are reaching as many people as possible make sure your settings are correct! You should have it set up so everyone can view your story.
Social Media: Like any social media account, it is going to take time to build your following. Once you have your account created, share it on Facebook, Twitter, Instagram and any other established outlet! For example, General Electric used their Twitter account to let their followers know they were now using Snapchat. You want to make sure all of your followers know you are on Snapchat and posting exclusive content.
Don’t be afraid of the 10 second limit
This seems to be the most difficult thing for marketers to overcome when it comes to Snapchat. What is the point of creating content if it’s gone the next day? What they are not realizing is this is actually a good thing! A recent study found that the average human attention span in 2015 is a mere 8.25 seconds. While other forms of social media marketing may be permanent, that doesn’t necessarily mean viewers are absorbing it better. With Snapchat, companies are more likely to capture their audience’s full attention, because they know the content won’t be there long. The 24 hour life-span of stories also allows marketers the flexibility to try new things.
Be creative with your content
This is vital to your company’s success on Snapchat. To ensure you are capturing your viewers full attention it is important to constantly change up your content. Recently, companies have gained publicity for using Snapchat to find new employees, send out coupons, exclusive sneak peeks, the list goes on. Here are some key things to remember when posting to on your company’s Snapchat account.
Tell a story: No matter what type of content you are posting, it is important to think of the story you want to tell. What do you want your audience to feel when they view it? How are you going to engage with them? CoverGirl uses their Snapchat to direct their followers to the content they have on their website. They did this in one of their Snapchat stories which went out right before the MTV VMAs which asked their followers if they wanted to be in a video with Katy Perry. Any Katy Perry fan would most likely go to CoverGirl’s website to find out more about this contest.
Mix it up: A great way to ensure content is constantly changing is to assign different employees to run the account each week. Members of your team can share their favorite coffee shop, what they do on their lunch break and what work is like from their perspective. This will help your audience get to know the people behind your brand while keeping your content fun and fresh!
Use Snapchat exclusive content: What sets Snapchat apart from other social media outlets is its informal approach and live streaming. Use it to show what goes on behind the scenes at your company. Take the viewer on a tour of the office, snap pics on company trips, and show off how much fun you are having at company outings. This type of content is perfect for capturing your audience and will keep them frequently returning for more.
While results from Snapchat are not currently measurable in numbers, it is a great way to build brand awareness and interact with your customers. And for those of you trying to reach a crowd ages 15-25, this is your best chance at getting their attention!