2016 Social Media Updates

2016 Social Media Updates

Changes in digital marketing and social media are now moving at a frightening speed. Often the only way to keep up with the latest and greatest is by reading, researching and staying on top of your updates. Applications like Instagram, Facebook and Twitter have been rolling out new features over the past few months and users are adapting to their new capabilities. But when was the last time you had a conversation about keeping up with these changes in social media?

Keep up with the latest developments in social media and visit with your team on a regular basis to evaluate how these updates are affecting communication with consumers. Collaboration and frequent meetings will help your social media strategy stay current and effective. Because there are so many people sharing information on social media, these new features allow you to connect with your target audience like never before. You can efficiently search for potential new customers who may be talking about a similar product or service with their network. You can develop a unique strategy to target specific areas with social media marketing campaigns and reach out to individuals directly by using these new features. Some of the new social media features include:


New search functions are being tested and added to Instagram’s “Followers” and “Following” lists. This will now allow users to efficiently search for individual followers without having to scroll through thousands of profiles. Instagram has also added to their web browser functions and you will receive real-time notification updates on the right hand side. These new features are continuing to elevate the functionality of the world’s most popular photo sharing app across multiple devices.


Facebook recently debuted “Facebook Reactions”, allowing users to respond with emotions instead of simple Likes. Revisions to the Like button were met with resistance at first, but that has changed and users are enjoying their diverse response options. These clever emoticons will allow users to choose from: Like, Love, HaHa, Wow, Sad and Angry. “Facebook Live” is another new feature and has recently become available for Android users after launching on iOS in December. Live enables users to stream live video directly from their phone and has proved to be highly engaging with public figures and celebrities so far. Facebook again proves itself as a distinct tool, continuing to branch out from its roots as a social platform and disrupt the digital marketing landscape.


Twitter has plans to make drastic changes in 2016. Twitter is expected to increase their character limit from 140 to 10,000 per tweet. Essentially this will transform Twitter from an information-sharing platform to a blogging platform. You can also expect to see Twitter’s new conversational ads that will survey the opinions of active consumers and assess their likes and dislikes. Twitter currently facilitates a hyper-targeted marketing strategy but this call to action will provide more marketing opportunities than ever before. As we move further into 2016, Twitter will be releasing useful advertising/promotional tools that can elevate your brand or business.


Updates in social media have made digital marketing more efficient and effective by tremendously improving a company’s ability to focus on the right consumers. This makes it a powerful marketing instrument for businesses, even those working for small businesses in unique industries. Schedule check-in meetings with your team to stay updated on trends or changes in the social media space so you don’t fall behind and miss out on new opportunities. Require employees to perform a weekly monitoring of the recent activity occurring in social media so your engagement is frequent and effective. Engaging with consumers over social media will give you more access to your consumers and industry followers. You can learn what consumers honestly think about your company, appeal to their interests, see who they network with and so much more. So make sure to hold those weekly conversations in order to keep up with the rapidly changing social media world.

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Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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