How Google My Business Plays Into Your Local SEO Strategy

Our Digital Marketing Specialist discusses the SEO benefits of Google My Business over a glass of wine.

How Google My Business Plays Into Your Local SEO Strategy

Let’s talk local search engine optimization (SEO). An important first step in any local SEO strategy is claiming — or creating — and verifying your Google My Business (GMB), listing. GMB is a free online tool that helps businesses and organizations manage their presence across Google Search and Google Maps. Your GMB listing can play a key role in your local SEO strategy and help drive organic traffic to your website, enable you to communicate directly with your customers, and land you in prime search engine results page (SERP) real estate!

Google My Business is a convenient hub of information that makes things easier for your customers to research, contact, and visit you. GMB also has a host of helpful features that, when utilized, can help you to stand out from your competition.

Ratings + Reviews
Google remains the biggest — and arguably the most important — player in the search engine world, holding 80.5% of total search engine market share. Customer reviews are a great way to earn credibility and sway potential customers to choose your company over a competitor. You can receive notifications when your business is reviewed on your GMB listing, and should respond to all of them. Show gratitude for a great reviews, and address the negative ones as best you can. This article has solid advice for handling negative reviews.

The more positive reviews your listing garners and the higher your overall rating, the more credibility Google gives your business listing. This increased credibility leads to increased visibility, with your listing landing a top spot on the first page of search results!

Example of Google My Business search result.

Photos + Videos
Google My Business is a great place to share the photo and video content that visually tells the story of your business. For example, a retail store could share photography of the location’s interior or a model home center could showcase a community video and backyard photography.

The photos and videos on your listing may be the first impression you make on potential customers. You want to put your best foot forward, so we recommend utilizing professional photography and videography. Check out our tips for finding affordable professional level photography for your brand.

Customer Q&A + Chat
Some of the latest updates Google has rolled out allow your customers to contact you directly! There’s a new chat feature that customer’s can use to connect quickly and easily during business hours. The Q&A feature functions similarly to a public forum. Customers can post their questions on your listing and you, as well as other customers, can reply with answers.

Check out the Q&A section from my favorite restaurant and wine bar down the street:

Example of Google My Business Q&A section

It’s a well-known fact that quality content is a key component of good SEO strategy. GMB now has a feature that allows you to post your content to your listing where it will be visible and prominent for a week at a time. This is a great space to host optimized content for local search results and acts as an additional organic channel to share your highlights with new customers!

Here’s an example of what these posts look like:

Example of Google My Business posts

As Google gets smarter and more sophisticated, it is increasingly important to focus on your local SEO strategy. Here at Lucid Agency, we are experts in search optimization and can help you with everything from content creation to writing great meta descriptions. Contact us to see how we can help improve your organic results – and Google My Business listings – today!

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Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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