Comparison of Online PR Wires

Comparison of Online PR Wires

A lot of clients seem to come to us having experimented with one Online Press Release distribution source or another. Usually, the first question is whether the distribution service they are using is the correct one. I thought it might be helpful to provide a little comparison, based on our experience, of when each one is most applicable.

PRWeb – This is the best distribution source for online press releases with optimization and social media reach. It is best for releases that are intended to reach consumers and targeted readerships of professionals.

Business Wire – This is a good distribution source for releases that are focused on a business readership. It goes out to both online and traditional media sources such as magazines, newspapers and TV stations.

PR Newswire – This is very similar to Business Wire, but is good for press releases that are not specifically business oriented, but of a more general news orientation.

Marketwire – This is similar to PR Newswire, but has a pretty heavy magazine focus. It’s good for general releases, but does have a large distribution list for category specific targets.

Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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