Weekly Digital News Roundup: October 4-8
Instagram to Start Rolling Out Ads in ‘Next Couple Months’
- According to Mashable, Instagram announced Thursday that it will start rolling out ads in the “next couple months.” Instagram framed the move as part of an effort to turn itself into a “sustainable business.”
- “In the next couple months, you may begin seeing an occasional ad in your Instagram feed if you’re in the United States,” the company wrote in a blog post. “Seeing photos and videos from brands you don’t follow will be new, so we’ll start slow. We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”
- Instagram also tried to put users at ease by noting they would have control over what ads they see. “If you see an ad you don’t like, you’ll be able to hide it and provide feedback about what didn’t feel right,” the company wrote. “We’re relying on your input to help us continually improve the Instagram experience.”
Facebook Lets Developers Customize Their Mobile App Install Ads to Drive User Engagement
- According to The Next Web, Facebook is sprucing up its mobile app install ads by adding more customizable actions for developers as it seeks to boost user engagement and discovery. Starting [this week], developers can take advantage of custom calls to action — specific things that can be incorporated into a mobile ad tied to specific areas of the respective app itself to encourage users to tap and interact with the program.
- Facebook is enabling developers to utilize custom calls to action, such as “Open Link”, “Use App”, “Shop Now”, “Play Game”, “Book Now”, “Listen Now”, or “Watch Video”. Any of these can be deep linked to specific areas of any app, whether it’s content or for a sale or promotion. Some examples include having consumers listen to a new playlist, having a travel app promote discounted fares and getaways, and more.
- Facebook hopes that this new feature will help increase usage of apps — a recent study by Localytics, one of its Mobile Measurement Partners, shows that 66 percent of app users only open apps between 1 and 10 times. With this focus on engagement and conversions, the social network company hopes this will encourage repeat behavior when it comes to mobile apps.
Google Launches Public Beta of Web Designer, a Free Design Tool for Creating HTML5 Ads and Campaigns
- According to The Next Web, Google [this week] launched a new advertising application in beta called Google Web Designer. The company says the tool is for creating “professional-quality design” HTML5 ads and campaigns accessible to everyone from the designer to the dabbler.
- HTML5 is widely seen as the standard that everyone on the Web should adopt…Google describes HTML5 as a “universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets.” It is thus the company’s hope that Google Web Designer will help make HTML5 accessible to people throughout the advertising industry, getting Web developers closer to the goal of “build once, run anywhere.”
- The company says it is “working hard over the next couple quarters to add new features and improvements.”