Weekly Digital News Roundup: October 18-22
Twitter Ad Users Can Now Schedule Tweets a Year in Advance
- According to Search Engine Watch, many marketers use third-party social media dashboards to schedule their tweets ahead of time. But Twitter advertisers may be able to give those tools a rest with Twitter’s new scheduled tweets option.
- “All marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance,” Twitter said in its announcement. “These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.”
- “Tweets can be delivered organically to followers, or set up to publish as part of a Promoted Tweet campaign where you can select specific targeting criteria to make sure the right users see your message,” Twitter said.
Facebook Launches New Retargeting Capabilities
- According to Search Engine Watch, new retargeting options are coming to Facebook that won’t force you to go through FBX (Facebook Ad Exchange). Advertisers will no longer need to manage their Facebook retargeting campaigns through demand-side platforms (DSPs). Advertisers will now be able to manage retargeting programs directly through Facebook’s interface.
- Custom Audiences will allow advertisers to set up retargeting campaigns directly in Facebook’s interface. Advertisers will also be able to overlay standard Facebook targeting options such as demographic information. This is something that is not currently available within FBX through DSPs and provides a distinct advantage. This advertising option will also be available to target mobile devices, which make up a large share of impressions delivered on Facebook.
- This move will help keep more ad revenue in house with Facebook and not heading off to the DSPs. This also opens up retargeting to the mobile space on Facebook which should present significant revenue opportunities as well.
All Google AdWords Advertisers Gain Access to Review Extensions
- According to Search Engine Watch, review extensions for AdWords have moved from beta and is being rolled out to all AdWords accounts, Google announced. This extension, which began beta testing back in June, allows advertisers to place things such as third-party reviews, rankings, and awards for specific sources right into their AdWords ad.
- Right now, all reviews must be from a reputable third-party source, and still must follow AdWords policies. Google is also using automated and human-based systems in order to review all review extensions for both validity and policy compliance. Advertisers are also required to ensure that they are permitted to use the specific reviews in their ads.
- The review extensions are a great way for advertisers to make their AdWords ads stand out a little bit more from the competition, particularly in highly competitive AdWords market areas, and also give potential visitors and customers an idea of how other reputable sources view your product or service.