Weekly Digital News Roundup May 8-12

Weekly Digital News Roundup May 8-12

(image courtesy of deviantart)

 

In Beats Deal, a New Direction for Apple

  • According to The New York Times, Apple may be rethinking its aversion to megadeals; it’s reportedly in talks to buy Beats Electronics, the company behind the popular Beats by Dr. Dre headphones, for $3.2 billion.
  • The Beats deal, if it closes, would be the largest in Apple’s history. It could signal a new strategy for a company that in the past has preferred to build technology from within, potentially putting Apple in an arena to compete with other tech giants for the biggest deals.
  • A Beats acquisition would be the latest multibillion-dollar deal in Silicon Valley this year. At the $3.2 billion price, it would match Google’s $3.2 billion deal for Nest Labs and rank second only to Facebook’s $16 billion purchase of WhatsApp.

 

Google: Local Searches Lead 50% of Mobile Users to Visit Stores

  • According to Search Engine Watch, new Google research says that 50 percent of mobile users are most likely to visit a store after conducting a local search, while 34 percent of consumers on tablets or computers will go to a store.
  • Google also says says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches.
  • Four out of five people surveyed used search engines to conduct local searches. Eighty-eight percent used smartphones and 84 percent used a computer or tablet.These people are searching for business hours, directions to a local store, product availability, or the local store address, according to the study.

 

 

Twitter Tanks to New Record Lows As Hundreds Of Millions Of Its Shares Unlock

 

  • According to TechCrunch, a massive quantity of Twitter stock unlocked today, allowing shareholders in the firm that have long held stock in the social giant to sell their equity
  • The impact, perhaps as expected, is a bloodbath, with Twitter sinking more than 11 percent at the time of writing.Twitter is trading around the $34.40 mark, up slightly from a new record low of $34 that it set earlier today.
  • Volume in trading of Twitter stock is already a massive 65 million shares. Normal volume for Twitter is around 13 million.The company has had a precipitous drop from earlier heights before user growth became a key concern. Twitter shares topped $74 after debuting around $45 per share after being priced at a modest $26. Twitter is therefore still up from its I
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