Weekly Digital News Roundup: May 21 – 25
- Google Chrome is officially the most-used browser in the world, according to Statcounter. The Verge writes, “while Chrome has been leapfrogging the incumbent Internet Explorer on weekends for some time now, the week of May 14th–20th marks the first time Chrome has averaged a higher traffic share over a full seven-day stretch.”
- This isn’t the story globally, though – Internet Explorer still holds the lead in North America at 37% to Chrome’s 26%, and in Europe and Africa, Firefox is the dominant browser. It turns out that two regions are responsible for skewing the numbers in Chrome’s favor: Asia and South America.
- In South America, Chrome has a nearly 50% share overall. This might be due to the regional popularity of Google’s Orkut social networking service. Whatever the case, Chrome’s slowly-trending popularity in the world’s biggest economies suggests that the browser is still pretty far off from throwing Internet Explorer completely off the mantle.
Facebook Releases Instagram Clone
- Mashable reports that, less than two months after announcing its plans to acquire photo app company Instagram for $1 billion, Facebook has released an iOS app that looks and functions almost identically to Instagram’s.
- Facebook Camera is free and now available in the App Store. Like Instagram, your friend’s latest photos are displayed in a single scrolling feed. You can also simultaneously upload multiple photos to Facebook, unlike the company’s primary photo app, which only allows you to upload photos one at a time. Also like Instagram, Facebook Camera allows you to crop, rotate, and apply filters to photos, albeit less hipster-tastic than Instagram’s offerings.
- What’s interesting is that Facebook Camera was in development weeks before Facebook officially acquired Instagram. It’s obvious that Instagram was going to be Facebook Camera’s biggest competitor, but now that Instagram has been safely acquired, Facebook can continue to safely focus on their number-one priority: mobile.
Net-Connected TV Grows Ad Impressions
- Internet-connected televisions are already making a mark when it comes to growing advertising impressions, MediaPost reports. Some of these connected devices include “Smart TV,” Xbox 360, PlayStation 3 (PS3), Google TV, Apple TV and Roku.
- According to the Videology, net-connected TV video ad impressions are five times that of 2011. There are also five times more advertisers and 15 times more campaigns when comparing May 2012 versus May 2011. Data from Leichtman Research points out that 38% of U.S. homes have internet-connected TVs, which is up from 30% a year ago. 70% of consumers expressed an interest in watching more programming on new digital devices, with 40% saying they will “definitely” watch more this year.
- Videology says measurement is still difficult to determine when looking at video impressions among mobile, tablet, and connected TV devices. “These impressions are not currently reported by comScore or other measurement services that track online video advertising,” notes Videology. So, “the commitment to these devices by advertisers is not yet fully quantifiable and likely underreported.” Emerging connected devices make up approximately 15% of the monthly total of all digital impressions, which equates to over 75 million impressions.