Weekly Digital News Roundup: January 17-21

Weekly Digital News Roundup: January 17-21

Facebook Launches a ‘Trending’ Box

  • Facebook-skins-postAccording to The Washington post, Facebook said Thursday that it’s launching a new feature, called “Trending,” that will show popular topics of conversation on the world’s largest social network.     
  • With Trending, users will see a box pop up at the top of their home feed pages listing trending topics. They can then click on a topic to see the relevant public posts and posts from friends. The product is “designed to surface interesting and relevant conversations in order to help you discover the best content from all across Facebook,” the company’s engineering manager, Chris Struhar, said in a company blog post.
  • If all the hand-wringing about Facebook losing popularity among the younger crowd proves to be a long-term problem, this market could become important for the social network’s ability to keep and add followers.

 Twitter Tailored Audiences Get New Capabilities

  • According to WebProNews,[as of this week], Twitter is giving advertisers the ability to create tailored audiences based on CRM audiences and Twitter IDs. You can now create one from lists of email addresses from your CRM database or CRM database records. Likewise, you can create one from a list of Twitter IDs – either usernames or user IDs.
  • “Let’s say a fashion retailer wants to advertise a spring clearance sale on Twitter, and they’d prefer to show their ad to current membership cardholders,” explains Twitter product manager Kelton Lynn. “To get the special offer to cardholders who are on Twitter, the retailer may share with us unreadable scrambles (called hashes) of the email addresses of its card members. We can then match that information to Twitter accounts in order to show the matched users a Promoted Tweet with the sale information.”
  • In addition to letting advertisers create tailored audiences based on CRM databases or Twitter IDs, Twitter is also letting them exclude selected CRM and Twitter ID audiences.

Google Launches Publisher Plugin for WordPress

  • According to The Next Web, Google today released the Google Publisher Plugin for WordPress. While it’s still in beta, the plugin lets you access Google AdSense and Webmaster Tools for your blog, assuming you own your own domain and power it with WordPress.
  • Says Google, “Webmaster Tools provides you with detailed reports about your pages’ visibility on Google. The plugin allows you to verify your site on Webmaster Tools with just one click,” and “Earn money by placing ads on your website. The plugin links your WordPress site to your AdSense account and makes it easier to place ads on your site — without needing to manually modify any HTML code.”
  • Google emphasizes that this is a beta release and it is still “fine-tuning the plugin to make sure it works well on the many WordPress sites out there.” In other words, while the company has deemed it ready for public consumption, you should expect bugs.
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