Weekly Digital News Roundup: January 10-14
Pinterest Acquires VisualGraph to Boost Image Recognition
- According to Search Engine Watch, Pinterest is refining its relevance capabilities with acquisition of startup company VisualGraph, an image recognition and visual search platform. Many speculate this move not only primes Pinterest to be a premier image search engine, but also an ideal environment for advertising.
- VisualGraph was co-founded by former Googler Kevin Jing who worked on Google’s first image processing application back in 2004. VisualGraph will help Pinterest with image recognition beyond the standard classification by users.
- It’s no secret Pinterest is working on its monetization strategy. This move could be one more step in delivering relevant ads to users in the future, perhaps starting with its “promoted pins” offering.
Yahoo Brings Native Ads to Tumblr and Launches New Audience Ads
- According to The Next Web, Yahoo on Tuesday answered the question about what the company intends to do with Tumblr. CEO Marissa Mayer announced at the company’s CES event on Tuesday the introduction of Yahoo Advertising, a united platform that will simplify the purchase of ads on Yahoo’s various properties including Tumblr.
- “The new Yahoo Advertising includes a comprehensive suite of web, mobile, and video ad products across native, audience, and premium display, which are accessible through a new buying platform,” Yahoo wrote in a blog post.
- Analytics had been a sore point for Tumblr. Until now, marketers haven’t had the ability to buy by gender or location. In addition, advertisers will only have to pay when their Tumblr ad is reblogged, liked or followed or if there’s a direct click to the ad. The move marks one of the most dramatic moves by Mayer since she took the lead job at Yahoo in summer of 2012.
Facebook to Shut Down Ad Program
- According to The Wall Street Journal, Facebook in early spring will shut down a controversial ad feature that got the company in legal trouble over privacy, the social network said Thursday. Sponsored Stories, which the company launched in 2011, created a social endorsement for ads. If a Facebook user liked a company’s product…that action along with the person’s profile picture could appear as an advertisement in their friends’ Facebook news feeds.
- The lawsuit argued that Facebook violated the privacy rights of minors by publishing their “likes” and profile pictures in advertisements without their consent.
- For advertisers, that means that they can no longer design an ad whose main purpose is to showcase a Facebook user’s likes or check-ins to their friends. But they are free to put up ads for their products, in both news feeds and on the side panels of a Facebook pages, that include people’s likes and pictures – so long as they are not the main focus of the ad.