Mom, are you on Facebook?

Mom, are you on Facebook?

Social media isn’t just for the young anymore; it’s also for the young at heart. I have been noticing the rapid adoption of social media by those a generation or even two, older than me.

This past December, I was visiting my family for Christmas and my mother asks me “how do I get on facebook?” I quickly replied back “Mom, you don’t.” Perhaps for selfish reasons. I really didn’t know what to say. Here I am, approaching 30, and have been on myspace and facebook for quite a few years. What were once safe harbors for your college party pics and funny comments between friends, has now become a hub for your entire online life, viewable by every friend and family member alike. And the baby-boomers like my parents, they want in on the action too.

The reality of this adoption didn’t hit me personally until this week when I had different friends say their parents where on facebook. I quickly replied back, “so is my mom”. Being in the online marketing business I started to think more about it. I thought about the people that have “added me” as a friend in the last 6 months:

  • My Mom
  • Two of my Aunts
  • My great Aunt
  • My second & third cousins
  • My older brother
  • My older sister

I think it’s safe to say Social Media is not a “fad” and is probably here to spoil the online photo posting for high school and college students everywhere for generations to come. But also, giving us an unprecedented “in” with the boomer-generation that has been historically tougher to reach online.

How about you? Has your parents added you on facebook yet? If not, beware because it will happen sooner than you might think.

Here is an interesting article I came across today by Jennifer Martinez; an industry author on Online Marketing.

The Social Web Isn't Just for the Young Anymore

Ken Bonham
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Ken is a founding partner at Lucid Agency, leading business development and sales since the company's inception in 2006. He enjoys following and speaking on the latest digital trends.

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