Google “Caffeine”

Google “Caffeine”

Google has launched a test version of their enhanced search algorithm. We gave it a test and noticed a few things that differentiated “Caffeine” (the project alias) from the traditional Google result engine.

-The results seem to come faster – almost 2x as fast as in the current Google search, although since there are no ads on the test version, it’s hardly a fair comparison
-There seem to be less images included in the new results
-More reliance on keyword “strings” rather than stand alone keywords
-More focus on off-page optimization elements

Here is “Caffeine” (top) and the current Google results page (bottom).



Here’s an interesting article with a bit more information.

Scott Kaufmann
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Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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