Creating Organic Keywords

Creating Organic Keywords

Keywords can be a tricky business. As much as they seem like pretty general topics, sometimes they can come off sounding robotic and unnatural in a blog that isn’t properly written; this can be the biggest turn-off to website traffic. There are a few key components to keep in mind when constructing a blog that will allow the keywords to fit seamlessly.

Keeping Things Relevant

The noticeable separation between obvious keywords and their blogs comes from a topic that doesn’t pair well with the keywords. Choosing a relevant topic is the first crucial step to working with your keywords. The most seamless keywords fit nicely into blogs whose topics are pertinent to the keyword, and to the audience. Don’t try to force a topic and keywords that obviously don’t work; it’s like sticking a square peg in a round hole and your readers will notice!

Keyword Placement

Generally, copywriters work with more than one keyword per blog dealing with a primary keyword that should be used most prominently, and secondary keywords woven into the blog as well. The primary keyword is best used in the title of the blog, subheads, meta descriptions (which is the short blurb that appears with the blog title in search engine results,) and optimally twice within the body of the text- once in both the first and last paragraphs. Using the keyword in the image file name can also be a great addition for Google to recognize.

Writing the Right Way

Contrary to popular belief, focusing on keywords too much can hurt quality of the blog and make the writing sound forced. The goal isn’t to stick as many randomly inserted keywords within the blog as possible to boost SEO, but rather to create exceptional content that will speak for itself. With today’s SEO, it is better to err on the side of too light of keyword usage as opposed to content inundated with them. It’s best to focus on what the keywords mean to your audience, and less about the keywords themselves. Have the keywords in mind while writing a piece, and let them flow into the writing naturally instead of inserting them after completion for the best fit.


Dealing with keywords doesn’t mean sacrificing creative content. The keywords can positively influence your writing and even help eliminate dreaded writer’s block (dun dun dun) by giving copywriters a list of ideas to work around. Keyword-optimized content that isn’t cringe-worthy is indeed achievable with basic SEO best practices as a guide!






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Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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