Users are Spending More Mobile Time on Facebook

Users are Spending More Mobile Time on Facebook

As a follow up to our previous blog post about mobile audiences on Twitter and Facebook, new comScore data (covered by Business Insider) points out that mobile time spent on Facebook is increasing.

Here’s the chart:

Average minutes spent by user per day has been increasing markedly for Facebook since April of this year, which could help to assuage investor’s concerns surrounding the social network’s lack of mobile revenue.

As a recap, slides were recently leaked from the deck Twitter is sending to potential advertisers. They show that the company is pitching its big mobile audience as a major selling point versus other competitors, namely Facebook.

It’s interesting to note that time spent on Google’s mobile sites is falling. What are your thoughts?

Scott Kaufmann
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Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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