Microsoft Shamelessly Attacks Google Apps

Microsoft Shamelessly Attacks Google Apps

Microsoft’s Business Division is one of the company’s main sources of income, but Google Apps has quickly become a true threat. By offering free services which rival the offerings of Word and Excel, Google has taken a harsh dig out of Microsoft’s current cash cow.

What was Microsoft’s response?

That’s right. “Googlighting” is part of the company’s recent advertising campaign, which is focused on tearing down Google Apps’ credibility by highlighting privacy concerns and technical issues. The video was recently posted Microsoft’s channel on YouTube, and the description reads:

What happens when the world’s largest advertising business tries to sell productivity software on the side? Beware the Googlighting Stranger. Learn more at

The link takes users to a website which continues to highlight the reasons why Google Apps is inferior to Microsoft’s offerings.

I rarely use Google Apps because I prefer working on my projects offline, but I do appreciate Google’s collaborative editing features. I’d also like to point out that Microsoft posted “Googlighting” on YouTube. Sweet, sweet irony.

Do you think Microsoft’s aggressive campaign will pay off in the end? And if you’re a Google Apps user, why do you prefer Google over Microsoft Office?

Scott Kaufmann
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Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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