Here’s Why People Bought Android Phones Instead of iPhones

Here’s Why People Bought Android Phones Instead of iPhones

A recent chart published by Business Insider details the findings of an internal Apple study from 2011. Apple wanted to know why people chose Android instead of iPhones, and the number one reason: people didn’t want to leave their wireless carrier.

This makes sense. It’s a hassle to switch carriers. There’s paperwork and awkward “it’s not me, it’s you” phone calls involved, and if you’re on a family plan, then everyone has to get new phones, and who wants to spend that kind of money?

In any case, the data came out during the Samsung-Apple patent trial. It suggests that, had Apple expanded its service to include all carriers (at the very least, more than just AT&T), the Android might not have become as popular in the United States. Ouch.

Back in 2011, Verizon, Sprint, and T-Mobile wanted to get into the cool smartphone action, and Google capitalized on that opportunity. Interestingly, the second-highest reason people chose Android phones is a sense of trust in the Google brand.

“Preferred the larger screen” is a close third, and with smartphones-that-could-double-as-tablets becoming more mainstream today, the pull of a larger screen might be even more of an incentive to stay with Android today. Consider the Samsung Galaxy Note. That thing could probably double as a flatscreen TV.

Here’s the chart:

Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

No Comments

Sorry, the comment form is closed at this time.