Chart: 5 Million iPhones Isn’t Impressive, and This is Why

Chart: 5 Million iPhones Isn’t Impressive, and This is Why

Apple recently reported that it sold more than 5 million phones over the iPhone 5’s opening weekend. Sounds like a good number, right? It isn’t, according to top Apple analyst Gene Munster.

Munster estimated 6 to 10 million iPhones sold over its opening weekend. That number was based off prior opening weekend sales of the various iPhone models. As you can see in the chart below (put together by Business Insider), opening weekend sales grew 70% between the 3GS and iPhone 4, and 135% between the 4 and 4s.

However, iPhone 5 sales grew only 25%, which indicates that growth may be slowing at Apple.

What’s happening? People might not have had reason enough to go out and purchase the new iPhone. I mean, the iPhone 5 offers a better camera, longer battery life, new Siri software, and a new processor compared to other iPhone models, but it’s not a big enough reason for the average consumer to upgrade. After all, the iPhone 5 faces pretty harsh competition from smartphone companies offering bigger screens and just as many features as iOS for way less money.

On a related note, check out this probably-fake-but-still-relevant video Samsung put together for the iPhone 4’s release:

What do you think? What types of features should Apple focus on next? How could the iPhone 5 have been improved? Is mobile slowing for Apple?

Scott Kaufmann
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Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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