Interactive Shop Sapient Acquires Ad Firm Nitro Group

Interactive Shop Sapient Acquires Ad Firm Nitro Group

For years it seemed that every traditional advertising firm was acquiring a cool trendy digital shop to try and balance out their portfolio offering. The day has come where interactive agencies have started to acquire traditional ad firms. Perhaps this is the true “mainstreaming” of interactive that we’ve been waiting to see. 

Here’s a good Wall Street Journal article about Sapient’s Acquisition of Nitro Group.

Scott Kaufmann
[email protected]dagency.com

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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