Interactive Shop Sapient Acquires Ad Firm Nitro Group
For years it seemed that every traditional advertising firm was acquiring a cool trendy digital shop to try and balance out their portfolio offering. The day has come where interactive agencies have started to acquire traditional ad firms. Perhaps this is the true “mainstreaming” of interactive that we’ve been waiting to see.
Here’s a good Wall Street Journal article about Sapient’s Acquisition of Nitro Group.