A Day in the Life Of: Digital Marketing Specialist
Our “Day in the Life” series answers popular questions about how to start a career in digital marketing. This edition gives our followers an inside look at what it is like to be digital marketing specialist at Lucid Agency.
When we hire for positions at Lucid Agency, we meticulously work to create the perfect job description that will explain exactly what the job entails and exactly what we are looking for in an ideal candidate. What usually happens is we end up with ambiguous descriptions like, “ability to deal with the frequently changing workload including varied projects and fast-paced situations associated with an advertising and marketing agency.”
While that is an accurate description of what is required of a Digital Marketing Specialist (DMS), it doesn’t paint the picture we would like it to. To paint a clearer picture, we decided to ask four of our rock star Digital Marketing Specialists — Dylan, Jess, Ryan, and Taylor — what a day in their work-life looks like. And you guessed it, their answers all started with, “well, it depends on the day.” To help visualize what a DMS does, here is a timeline of what a “typical” day looks like.
Our DMSs arrive at the office sometime in this time block. Having a flexible start time ensure everyone shows up at the office ready to work. After grabbing their first cup of coffee and firing up a playlist, they settle in to check out the latest campaign results. While each has their own set of clients, they each monitor pay-per-click campaigns, lead-generating landing pages, social ads, and more.
This time is usually designated for prioritizing their calendars, preparing for any client meetings, and reviewing ad performance. If there is an immediate issue, they will work with their account manager to quickly optimize any low performing areas.
“I think I learn something new almost every day. Being a DMS is a very hands on position and I enjoy by learning hands on and dealing with different clients and their campaigns,” says Taylor.
Time for a caffeine break and quick catch up with co-workers on the walk to one of the local coffee shops. On their way back to their desks they stop by the kitchen and enjoy a slice of the latest tasty treat Dylan baked for the office.
10:15 a.m. – 12 p.m.
With a new batch of caffeine pumping through their veins, they hit the ground running. Work tasks may include conducting research, downloading data, and formatting it into a spreadsheet or a presentation. Working on an existing client project or starting a new one. Reviewing and finalizing a client deliverable, oftentimes it will also be sent to a co-worker for an additional set of eyes.
Depending on the day’s workload, lunch is enjoyed at their desk or at one of the delicious restaurant options on Mill Avenue.
12:45 – 2 p.m.
There is typically a client meeting, either in person or over the phone, to discuss leads and conversions, review monthly performance reports, present a new campaign strategy, or determine the timeline for a campaign launch.
“Working at Lucid, each day is different so respecting the research is one of the mantras I work by. Embracing the unknown and keeping a sunny disposition toward learning fuels my success,” says Dylan.
Another solid block of work can consist of updating webpages, creating ads, optimizing campaigns, meeting with the content team to develop blog and social ideas, answering client emails, refreshing ads, or meeting with design team to discuss a new landing page.
Most days end with a check of client’s ad budgets, daily spending, and campaign performance to ensure everything is running smoothly.
If it’s reporting week — the first week of every month where we create reports for all of our clients — a DMS can be spotted working late to finish up the reports. While the DMS pulls data from AdWords, Analytics, and social channels, the really important piece is analyzing the data.
“As you gain more experience working in each client’s campaigns on a daily basis, reporting becomes much easier, because you can soon provide your own insight into the performance of campaigns. While they are lengthy and time-consuming, it’s your chance to communicate to the client how your work translated into results,” says Ryan.
If you’re someone who enjoys the unpredictability of what the day will bring, wants to run campaigns and analyze results to understand what is and isn’t working, and you’re ready to keep our clients happy, you may have what it takes to be a DMS. Check out our latest job openings to see if you would be a good fit.