50th Annual NAASS Conference in Denver
Earlier this month our Vice President of Business Development, Ken Bonham, attended the 50th Annual National Association of Summer Sessions Conference in Denver, Colorado, where he discussed how important it is for summer session marketers to develop flexible marketing plans if they wish to improve admission rates.
After stressing the importance of dividing and conquering marketing tactics to meet the objectives set forth by universities and colleges, and adapting to the ever-changing digital landscape with some of nation’s top higher education marketers from Arizona State University, Oregon State University and Johns Hopkins University, among others, Ken passed around a box of Lucid Agency cookies to attendees The cookies had a simple message tied to them that read, “You’ve been cookied. For more information, visit http://www.lucidagency.com/2013-NAASS.”
Those who visited this URL received our top five tips for higher education retargeting as well as an infographic with additional insights. As you can imagine, the cookies were a sweet success for not only Lucid Agency, but also attendees.
Lucid Agency would like to thank the NAASS for allowing Ken to speak in front of such an attuned and educated audience; the Westin Denver Downtown for providing a comfortable home away from home; the attendees for receiving Ken’s presentation so well; and last, but certainly not least, Cake Crumbs Cookies for baking some of the coolest cookies that we’ve seen on such short notice.
About The North American Association of Summer Sessions (NAASS):
Founded in 1964, The North American Association of Summer Sessions (NAASS) is an association of deans and directors of accredited college and university summer programs located throughout the United States, Canada, and Mexico. The association provides a forum by which administrators share common experiences, ideas, and issues. Membership provides immediate access to over 450 summer session administrators, professional development for the new and the seasoned administrator, access to research funding, and exclusive inside information on the most creative and innovative programs.