Is Google Tags a waste of time?

Is Google Tags a waste of time?

Google unveiled “tags”recently, which is their way to add incremental revenue to their small business advertising line, that falls in the local category under “places” (which is their re branded local business center). Tags are basically a $25/month subscription service that allows local businesses to offer something with a “tag” on the local maps section.

Here is what a “tag” looks like:

google-tags

Do tags make sense for your business? If you are a small, locally owned business, or a franchise style organization, tags could make sense. You’ll pay $25 per month, but you listing will definitely stand out and it allows you a very simple method for differentiation, which can make all the difference for a small business looking for a way to pull out of the pack. Quick back-of-the-napkin math tells us that I would if a customer is worth well in excess of $25, then if you get just one more customer from implementing this, then it’s probably worthwhile to give it a shot. You can run a more detailed ROI analysis, but it might not even be worth it given the small cost of a test campaign. And for the first 30 days, its even free.

Tip: If you are going to give Tags a shot, try using a unique offer that you’re not using somewhere else so you can track the results and measure if it’s returning a positive return for you.

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Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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