Google Makes Search Personal

Google Makes Search Personal

News broke yesterday that Google has added a new tier to their Google+ plan dubbed “Search plus Your World.” The company has now combined Plus features with their search engine to offer users a uniquely personalized approach to scouring the Web.

Google’s latest update encompasses the following, as written by Google Fellow Amit Singhal on the company’s official blog:

Personal Results, which enable you to find information just for you, such as Google+ photos and posts-both your own and those shared specifically with you, that only you will be able to see on your results page;

Profiles in Search, both in autocomplete and results, which enable you to immediately find people you’re close to or might be interested in following; and,

People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.

Check out the video below to see the new features in better detail.

I’m actually loving the idea of integrating personal results with Google’s search engine. What’s especially comforting is the company’s emphasis on the privacy of these results. Singhal states, “when you’re signed in to Google, your search results-including your private content-are protected by the same high standards of encryption as your messages in Gmail.” Kudos for security, Google.

If you’re not keen on seeing a bevy of personalized results, then Google has introduced a handy toggle feature to revert your search results back to their traditional settings.

As we’ve mentioned before, Google+ is a huge trump card for the company, and incorporating profile information with search results is a diabolically genius way to keep Google+ at the top of users’ minds.

What are your thoughts? Will personalized results lead to higher relevancy, or will it just clog the front page? Let us know in the comments.


Scott Kaufmann
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Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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