Google+ Is Officially A Ghost Town

Google+ Is Officially A Ghost Town

Google has been notoriously wishy-washy about its stats on Google+. “It’s not a social network,” they insist – it’s an experience.

Well, how many users are experiencing Google+ on a measurable basis? Not many, according to Umpf. Google estimates that Google+ boasts 170 million accounts, but based on Umpf’s findings, the website’s community falls far below Twitter, Facebook, and LinkedIn.

Umpf calculated their numbers by cataloging 100 articles from well-known websites covering news, entertainment, tech, and business. They used this sample size to add up the number of shares per social media network. Here’s what they found:

For every 100 million users, the following number were likely to share an online story:

  • Twitter, 197.3 people were likely to share an online story
  • Facebook, 41.8 people were likely to share an online story
  • LinkedIn, 15.2 people were likely to share an online story
  • Google+, 6.0 people were likely to share an online story

Or, in other words:

  • LinkedIn is 2.5 times more effective than G+ for sharing
  • Facebook is 7 times more effective than G+ for sharing
  • Twitter is 33 times more effective than G+ for sharing

As Cynthia Borris writes on Marketing Pilgrim, “Google+ is officially a ghost town. The structures are there and tumbleweeds roll through now and then, but the human beings have done and gone.”

Check out Umpf’s handy-dandy infographic to illustrate their findings.

What do you think? Can Google turn their not-social network into something greater, or should they scrap it and start from square one?

Scott Kaufmann
[email protected]

Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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