Google Fiber: Game Changer

Google Fiber: Game Changer

For residents of Kansas City, Kansas and Kansas City, Missouri, things are about to get interesting.

Google recently launched Google Fiber, its latest foray into the TV industry since Google TV, on limited release in the Kansas City duo. What’s the big deal? Well, as Matt Rosoff writes on Business Insider, “Google Fiber is the most disruptive thing the company’s done since Gmail.”

Google Fiber offers unheard of speeds. At 1000 Mb per second, its connection speed is 100 times faster than today’s average broadband, according to the service’s website.  As Rosoff points out, this is huge because it exposes how slow the competition has been to innovate.

A post on Google’s official blog outlines the benefits of Google Fiber:

Google Fiber is 100 times faster than today’s average broadband. No more buffering. No more loading. No more waiting. Gigabit speeds will get rid of these pesky, archaic problems and open up new opportunities for the web. Imagine: instantaneous sharing; truly global education; medical appointments with 3D imaging; even new industries that we haven’t even dreamed of, powered by a gig.

For $120 per month for both TV and internet, Kansas City residents will receive a set-top box that will deliver hundreds of HD channels and tens of thousands of on-demand movies and shows, according to Google. Here’s a handy breakdown of the different packages residents will have access to:

Wired reports that some industry experts doubt Google Fiber will be a big game changer. Longtime industry analyst Bruce Leichtman says cable and broadband companies have little to fear from Google nationally. Any attempt by Google to build out a broader fiber infrastructure would be money spent to meet what Leichtman says is demand that doesn’t exist, even if the company comes through in Kansas City with promised 1 gigabit-per-second connections citywide.

“The chance of them making any serious advancement into the industry are minimal at best,” he says. “The faster the internet, the better for Google. But they don’t need to be the ones who own the faster internet.”

So, what’s Google’s payoff? Kansas City tech leaders and the company itself have described Google Fiber as an experiment in civic innovation. Their strategy: give a whole city super-high speed connections and see what it does with the bandwidth.

If you haven’t seen it already, check out this adorable and awesome intro video Google recently released for Google Fiber:

Scott Kaufmann
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Scott is Partner at Lucid Agency and a lover of all things technology, marketing, investing and entrepreneurship. Scott volunteers on the board of the Denver-based Nonprofit Celebrate EDU and as a mentor for SeedSpot (a Phoenix-based social startup incubator).

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