Weekly Digital News Roundup: Oct 15 – Oct 19

Weekly Digital News Roundup: Oct 15 – Oct 19

Why Apple was terrified of Nintendo in 1991

  • According to Washington Post, let us now praise Nintendo and its Nintendo Entertainment System, or NES, which first launched in the U.S. on Oct. 18, 1985, almost exactly 30 years ago. The NES made its way to the U.S. just two years after the American gaming market suffered a major industry crash.
  • When Apple Computer President Michael Spindler was asked in March 1991 which computer company Apple feared most in the 1990s, he answered, “Nintendo.” The reason? For one, Nintendo included lots of hidden features in the NES, such as a phone jack, which made computing firms nervous that it had an eye on the PC market.
  • Nintendo’s faced a rockier path in recent years. The company failed to follow-up on the blockbuster success of the Wii with its Wii U, finding it difficult to compete with Sony, Microsoft and the rise of casual gaming on smartphones.  Now, it’s gearing up to what could be a critical launch for its next console, codenamed the NX, which is expected to hit store shelves sometime in 2016. According to a report from the Wall Street Journal, the NX will be more powerful, to match the PlayStation and Xbox One. Nintendo has also taken new steps to embrace the changes in the industry, striking deals with mobile game companies to bring some of its beloved characters to the smartphone.

Target Debuts Spooky Interactive 360-Degree Video Ads To Showcase Its Halloween Merchandise

  • According to the Marketing Land, retailer Target, with its “The House on Hallow Hill” Halloween social media effort, bravely went out on a limb on its latest advertising campaign for their Halloween merchandise. The retailer employed the “choose your own adventure” interactivity as a way to let users decide for themselves how they want to move through the story elements. Then, they combined this approach with 360-degree video and click-to-buy functionality.
  • The video series starts with a typical suburban trick-or-treating night. Then, the focus shifts to an ominous-looking house — the House on Hallow Hill. That’s when the 360-degree interactive experience is supposed to start — and it works on the mobile YouTube app and on desktop in some browsers, but not in a mobile browser on the iPhone 6.
  • The method that Target has chosen relies on the YouTube information button — at the end of the introductory video, a pointing skeleton arm prompts users to click on the “i” button that appears only on some platforms, leaving those watching it on other platforms, like Facebook, possibly confused as to what to do next. That said, with each 360-degree video, Target has tried to channel viewers to platforms where the experience works best.

Nike confirms self-lacing sneakers from ‘Back to the Future’ are real

  • According to Mashable, The Michael J. Fox Foundation has confirmed the self-lacing Nike Mag sneakers will be released in 2016. Marty McFly’s self-lacing Nikes from Back to the Future are finally real. Nike has confirmed to Mashable the “first pair of self-lacing Nike Mag shoes is in New York City.” The company didn’t provide further details as to the sneakers’ precise whereabouts in the city, but they’re sure to turn up soon enough.
  • Keep in mind we don’t know exactly what these are, or whether they’ll be anything other than a one-off stunt (although “first” strongly implies there will be more than one pair). Most likely, the official “Nike Mags” will look very similar to the ones the company produced in 2011 to benefit the Michael J. Fox Foundation, just with, you know, power laces!
  • To actually see the sneakers, go to the article online and watch Michael J. Fox’s video of him trying on the first pair!
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Shay is the People Operations Manager at Lucid Agency. She primarily writes about company culture and Lucid's initiatives in the community. When not in the office, you can find her rooting for her alma mater, Arizona State University, practicing yoga, and playing fetch with her mini goldendoodle, Tilly.

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