Weekly Digital News Roundup: May 28 – June 1
- Adweek reports that Google is looking to capitalize on the social-local-mobile phenomenon with its latest product facelift. As of this week, Google Places is now Google+ Local.
- Google+ Local directs users who click on select locations within a Google map or search result to that location’s Google+ page, not its old Places page. Roughly 80 million locations have been converted so far.
- A location’s Google+ page features the same content as the Places page (including address, hours, photos, and reviews), but is framed within Google+. So, users are given the ability to use social tools like +1 or posting the location on their Google+ page. Google has also outfitted the pages with Zagat ratings and reviews, which organizes recommendations into categories but also enables users to search for a specific location or restaurant type.
Microsoft Makes ‘Do Not Track’ Default for IE 10
- Microsoft recently announced that the next version of Internet Explorer, IE 10, will have the controversial “Do Not Track” feature enabled by default. This is a big first step among major browsers and could create a potential threat to online ad giants, including Google.
- “Do Not Track” doesn’t block cookies – instead, it sends a message to each website a user visits, stating that the user prefers not to be tracked. The message is optional for sites and ad firms to obey, but it’s gained a lot of momentum ever since Twitter embraced the option earlier in May.
- What’s more, “Do Not Track” has the backing of the FTC, which has grown skeptical of the online ad industry’s privacy standards. According to Wired, “Microsoft said it’s making the change to better protect user privacy,” but the move is controversial because the jury is still out on what “tracking” and “Do Not Track” really mean.
Facebook Finally Adds Admin Roles, Scheduled Posts to Pages
- Facebook recently added new features to its Pages service that should make life a bit easier for socially-wired businesses. Page owners can now set five admin roles, which are (in order of power): Manager, Content Creator, Moderator, Advertiser, and Insights Analysts. Different roles allow different access to features on Pages.
- Facebook has also finally added a scheduled posts feature. Page administrators can now click on a clock icon located on the bottom left of the post box and schedule a post’s publishing date and time. Admins can set a post for a previous date, which publishes it immediately and in the correct location on the page’s timeline. Unfortunately, the feature is a little difficult to figure out and locate at first, but it’s a much-needed tool for sure. Bugs can be fixed later.
- The new stuff comes about two weeks after Facebook’s iPhone app for Pages. The LA Times notes that it looks like Facebook is trying to re-appeal to advertisers after its disastrous public trade offering, which has raised a lot of red flags for the company and its ability to advertise effectively.