Weekly Digital News Roundup: Feb 4 – Feb 9
The real story of Peyton Manning’s weird love for Budweiser, Papa John’s and Gatorade
- According to The Washington Post, there was so much for Denver Broncos quarterback Peyton Manning to talk about after winning Super Bowl 50 Sunday night that it seemed a bit odd when he instead started giving big, kisses to Budweiser, brewed by the world’s biggest beer conglomerate. In the seconds after the game ended, he told a sportscaster, “I’m going to drink a lot of Budweiser tonight, Tracy, I promise you that.” Then, early Monday, he told CBS This Morning, “I’ve had a few Budweisers and it’s been a special night.”
- It wasn’t the first time The Sheriff paid homage to the King of Beers: After a playoff win in 2014, when asked if retiring was weighing on his mind, Manning said, “What’s weighing on my mind is how soon I can get a Bud Light in my mouth.” The National Football League bans players from officially endorsing alcohol brands. But Anheuser-Busch InBev spokesperson Lisa Weser said Sunday night the Belgian-based beer empire didn’t pay Peyton to keep mentioning its brew, adding, “We were surprised and delighted that he did.”
- The Super Bowl is not exactly known for marketing purity. In 1987, after the New York Giants beat the Denver Broncos for Super Bowl XXI, Disney paid quarterback Phil Simms $75,000 to tell the on-field cameras five words: “I’m going to Disney World,” a phrase that has been repeated ad nauseam ever since. But Manning’s glowing endorsement, in the age of social media, could prove far more valuable. Apex Marketing Group, a sponsorship research firm, estimated Peyton’s Bud love had generated more than $3 million in “brand recognition value” for the multinational beer brand.
Instagram Will Finally Let Users Switch Among Multiple Accounts
- According to the Adweek, starting this week, Instagram users can switch back and forth between accounts without signing out, the Facebook-owned company announced today.
- Other tech companies, such as Facebook and Twitter, added the feature a long time ago. But in the world of jack-of-all-trades social media managers, this update should be a welcome reprieve. The company has been testing the feature on Android and iOS for months, but until today, it hadn’t made any official announcements. However, it’s a minor addition that will have brand managers around the world avoiding the hassle that comes with logging in and out every time they want to post a photo or check a notification.
- Instagram has instructions on its website for how to add and manage the additional accounts. But there is one catch: Users can still only switch among five accounts. Account switching will be available for anyone using version 7.15.
Google will stop serving Flash ads in 2017
- According to Mashable, Adobe Flash’s death march continues. Google announced Tuesday that beginning June 30, display ads built in Flash can no longer be uploaded to AdWords or DoubleClick Digital Marketing — its two biggest ad products. In a Google+ post announcing the news, Google added that it will stop running Flash ads on Jan. 2, 2017.
- The one minor caveat is that video ads using Flash will still continue to work and be served. This is just the latest sign that Flash on the web is truly coming to an end. And that’s a good thing, because despite the major role Flash played in the development of the modern web, it’s time for the technology to go away. Not only is Flash a frequent vulnerability target, its non-existent presence on mobile has made it legacy technology with no real future.
- Still, Flash has persisted on the web, in large part because plenty of advertisers still use it to serve displays ads. Google is in a unique position as both the market leader in both desktop web browsers and as an ad platform to help kill Flash altogether. For its part, Google has offered HTML5 ad tools for years. And last year, it made HTML5 the default video player for YouTube. Forcing advertisers to move to HTML5 for ads is what we hope will be one of the final steps in helping rid all of our web browsers of Flash.