Digital Down Low: September 30th
Google Upgrades & Rebrands Business Apps
- According to Tec Crunch, Google celebrated its 18th birthday with the announcement of G Suite, the new rebrand for Google Apps for Work. Sounds more hip, right? Alongside the news, Google also noted a handful of upgrades and improvements in G Suite’s existing product lineup, which includes apps like Drive, Docs, Spreadsheets, Slides, Calendar, Hangouts, and more.
- Ryan Tabone, Google’s director of product management for the G Suite, also told Tec Crunch that the company wanted to make it clear to potential enterprise users that that this is a unified collection of tools and not simply a set of individual offerings.
- Today, Google says that it’s bringing machine intelligence to more services, starting with Google Drive. A new feature called Quick Access in Drive on Android will take 50% off the average time it takes to get to the right file, by eliminating the need to search for it, says Google. Instead, machine learning will predict which file you need before you type and then display those near the top of the screen. The technology is able to make a smart guess about the file you might need based on things like your Drive activity, as well as your interaction with colleagues and your workday patterns like recurring team meetings or regular reviews of forecasting spreadsheets, explains Google.
Grubhub Serves Up A New Database Of Hungry Voters
- According to an interview with Marketing Land, Barbara Martin Coppola, CMO of Grubhub, reveals how she has created a truly agile marketing organization with 37% year-over-year company revenue growth. But what does food delivery have to do with the presidential debates? Well, up until a few days ago, many would have said nothing but her active community engagement has made Grubhub a force to be reckoned with.
- An engineer by training, Coppola stated that, “The best marketing combines data and storytelling and gives you a way to appeal to the emotional side of people. Food is personal, and presidential preferences are personal, too. We knew that our community would be racing home to watch Monday night’s presidential debate, so we decided to put a little fun in their dinner orders. We gave them the option to show their preferred candidate support with a code—either IMWITHHIM or IMWITHHER — and get 5% off their order.”
- The votes are in and Grubhub now has a juicy new database of voter preference! The results from the campaign were overwhelming, diners were hungriest to use “IMWITHHER” — that code got 82% of votes, while “IMWITHHIM” got 18%. The data also showed trends in food preferences that align with candidates. The “Her” side was very diverse in their orders, with Indian cuisine being exceptionally popular. The “His” side largely ordered Chinese cuisine, as well as American and Italian cuisines.
Zuckerburg Plans New Ad Campaign For Facebook Live
- According to the Wall Street Journal, Facebook plans a major ad campaign, including TV spots and billboards, to encourage more of its 1.7 billion users to stream live video on the social network, according to people familiar with the matter. Facebook Live, launched in April, has been adopted by many major publishers and public figures, some of whom are paid millions of dollars by Facebook to produce a specified number of live videos every month.
- With this ad campaign, Facebook hopes to win over ordinary users, who don’t live-stream as often, the people said. The campaign, developed by Facebook’s in-house ad studio called The Factory, will incorporate clips of live videos posted by the social network’s users to explain how the feature works. The idea is to “show people what’s possible” on Live, one of the people familiar with the campaign said.
- Facebook rarely advertises on TV and its most recent campaign took place last year. With Live, Facebook allows its users to broadcast their lives with a tap of a button. To ensure a steady flow of live videos after launch, Facebook agreed to pay more than $50 million to 140 publishers and public figures to broadcast live. Users are automatically notified when a friend or publisher they follow goes live and those videos appear higher in their news feeds while they are broadcast.