Digital Down Low: September 23

Digital Down Low: September 23

Voice is chat’s next battleground

  • According to TechCrunch, soon we’ll talk and listen to our messaging apps when it’s more convenient than typing or reading. Tech fortune-teller Mary Meeker thinks voice is coming, too, calling it the “most efficient form of computing input.” We can speak 150 words per minute compared to typing only 40, and voice interfaces can learn context about us to improve prediction of our intent. Instead of always browsing starting at the home screen, we can dive directly into the functions we want.
  • Facebook acquired voice and natural language interface startup in 2015 but hasn’t done much publicly with its technology outside of text bots. One thing it’s still testing is the ability to send a voice clip message and have Facebook automatically turn that into text so the recipient can read it instead of listening.
  • Meanwhile, Google is preparing to launch a whole voice-based messaging app called Allo. It’s designed for rapid-fire voice clip messaging. It also lets you talk to Google AI assistant right in the app and get help with making dinner reservations or finding directions. Combined, Allo could potentially make it easy to simply say who and what you want to message, and have the assistant route it to the recipient in the most convenient medium.
  • As voice and AI assistant APIs proliferate, expect more and more messaging apps to embrace speech commands. Developers will build custom bots designed to interpret your voice prompts on platforms like Facebook Messenger, Telegram and Slack. And none of this will even require you to open your phone.


Google Home – the up and coming smart speaker

  • According to Mashable, Amazon might be getting a little worried. Pricing details for Google’s upcoming smart speaker, the Amazon Echo-like Google Home, may have just been leaked and they suggest that Google’s speaker will be a lot cheaper than Amazon’s.
  • The speaker will sell for $129 when it goes on sale later this year, according to a report in Android Police. Google Home, which the company first introduced at its I/O developer conference in May, is a speaker that also has Google Assistant built in. It can also control smart home devices, complete searches and help you manage tasks like managing your grocery list.
  • If true, the $129 price tag would make Google’s offering extremely competitive with Amazon’s Echo line. Amazon’s flagship Echo sells for $179.99 while the portable Amazon Tap costs $129.99


Discover the benefits of Google Data Studio

  • According to Search Engine Land, Analytics has always been a challenge for most digital marketers. It can be confusing, overwhelming and, quite frankly, difficult for the ordinary human to understand and decipher. In many cases, marketers don’t even report back their clients’ analytics because they’re just not sure where to start — partly because of information overload and difficult-to-understand data.
  • Google Data Studio (in beta) gives you everything you need to turn your client’s analytics data into informational, easy-to-understand reports through data visualization. The reports are easy to read, easy to share and even customizable to each of your clients. You can select how you want to present the data — bar graphs, charts, line graphs and so on. You can even change fonts and colors and brand the reports with your logo.
  • The reports are also dynamic, so when there’s an update to the data source, the updated/new information automatically shows up on any reports that reference the source. Additionally, the reports are shareable, so you can grant people permission to view the reports and/or allow them to make changes. Google Data Studio uses the same functionality as Google Docs and Google Sheets, so all you need to do is press the “Share” button to let your clients or other members of your team view or edit the reports.
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Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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