Digital Down Low: January 20th

Digital Down Low: January 20th

LinkedIn’s big redesign has finally arrived

  • According to Mashable, LinkedIn is rolling out the redesigned version of its website, which adds new messaging and search features, a revamped feed and a simplified design that the company says makes the site easier to navigate. The new look, which the company first previewed last year, is meant to bring the professional networking’s desktop site in line with its mobile app, which was given a similar redesign last year. It features more streamlined navigation, with simplified tabs for accessing the different sections of the site.
  • The update also gives the site’s search feature a boost. Users are now able to search for profiles, jobs and companies directly from the site’s main search bar, rather than navigating to a different section of the site. LinkedIn says posts to its feed will soon also be brought into the new search features making it a true universal search.
  • Speaking of the feed, LinkedIn says it has tinkered with the feed’s algorithims to make it more personalized and relevant to each user. The company also plans to add new ways for users to browse specific topics they are interested in from the feed. Finally, LinkedIn has revamped its messaging feature so that messages can be accessed from a chat-style pane while looking at other parts of the site. This will also recommend connections to message based on whatever you’re looking at. If you’re looking at a job post and know someone who works at that company for example, it will recommend that connection.

 

Pinterest’s ad offering is starting to get serious

  • According to Marketing Land, Pinterest is building out a better advertising product. It’s been announced recently that Pinterest is giving advertisers more control over their ad campaigns with ad groups. Before this rollout, Pinterest’s ad campaigns only allowed for a campaign and promoted pins. Ad groups introduce an element of structure, enabling advertisers and campaign managers to control individual groups for budgeting and targeting purposes, which shows that the platform is in it to win it by creating a serious advertising product.
  • This logical step allows campaign managers to do the following:
  1. Assign budgets toward specific ad groups, which allows for testing performance against different campaign objectives
  2. Align budgets toward specific audience segments, such as demographics and geographies
  3. Streamline campaigns across platforms, since this campaign structure mimics that of other services
  • If you don’t have this functionality yet, don’t fret. It’s rolling out this month. If you have a Pinterest business account, a notification will appear in the ads manager, but an email will be sent as well.

 

Irregularly sized batteries are the culprit of Galaxy Note 7 fires

  • According to Tech Crunch, Samsung is holding a press conference to explain the defect in the Galaxy Note 7 that forced the product’s recall, but already it is being reported that wrongly sized batteries were what made some units combust.
  • To recap: initially, when reports of customers’ devices exploding emerged, Samsung believed that the issue was related to phones with batteries produced by its Samsung SDI affiliate. Thus, it recalled the Samsung SDI devices and instructed its second manufacturer — Amperex Technology Ltd (ATL) — to increase its own production to keep up with the demand and cover replacement units.
  • However, the replacement units were deemed unsafe, too, after a number incidents and the Galaxy Note 7 was recalled in full and killed off for good. According to the Journal’s sources, ATL’s move to ramp up production led to unspecific “manufacturing issues” within its output, which forced the full discontinuation. Samsung has since said that 96 percent of Galaxy Note 7 phones have been returned, thanks to extensive efforts to recall devices that include an update that bricks devices and airline warnings, but the entire saga is estimated to have cost it around $5 billion, not to mention dented its brand among consumers.

 

Christine
[email protected]

Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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