Digital Down Low: February 6th

Digital Down Low: February 6th

Super Bowl hashtags fall to 30% in 2017

  • According to Marketing Land, hashtags were in 30 percent of Super Bowl 51 ads, down significantly from 45 percent last year. More ads used URLs than hashtags for the first time since Marketing Land has measured them, 41 percent in all. Twitter barely beat Facebook and Instagram as the most-mentioned social network, though neither was explicitly mentioned often.
  • The statistics are from the sixth annual Hashtag Bowl count of hashtags, social media mentions and URLs in ads shown during Super Bowl LI. Only nationally shown ads and those shown between kickoff and the end of the game were tabulated.
  • Total national ads (kickoff to end-of-game): 66
  • Hashtags in ads: 20 total, in 30 percent of ads overall
  • URLs in ads: 27 total, in 41 percent of ads overall
  • Twitter in ads: 5 total, 8 percent of ads overall
  • Facebook: 4 total, 6 percent of ads overall
  • Instagram: 4 total, 6 percent of ads overall
  • Hashtag usage in Super Bowl ads hit a peak of 57 percent in 2014. It was 50 percent for 2013 and 2015. The lowest usage was 12 percent in 2012, when Marketing Land first began tracking. The real surprise this year was URL use overtaking hashtags.


Google discontinues Google Now Launcher

  • According to Mashable, Android may get a wee bit uglier this spring. Google will discontinue its beloved Google Now Launcher app on March 1, according to an email to phone manufacturers published by Android Police While the company will allow phone-makers to bring Google Now features into their own launchers via “Search Launcher Services,” this is probably a net loss for Android loyalists. A launcher app, usually used to change the default design of a phone’s operating system, can change the look and feel of a phone completely, and Google Now was one of the best around.
  • Companies like Samsung and HTC make great phones with (arguably) confusing and ugly interfaces. One of the big benefits of Android over iOS is that you can fully customize how your phone looks, so downloading Google Now was a solid way to get a relatively pure experience on whatever phone you wanted. Don’t like TouchWiz, the software that comes on Samsung’s phones? No problem: Just download Google Now, which is simple, clean and intuitive, making your phone feel a lot faster.
  • The launcher allowed Android users to access Google’s information cards, which included updates from Google Maps, weather and more. Google’s was one of several popular Android launchers, with more than 50 million downloads on the Play Store. When Google launched its new Pixel phone, the company also launched a proprietary Pixel Launcher—the new stock Android launcher going forward. However, unlike the Google Now launcher, the Pixel launcher is not available on third-party phones as of now. Google Now’s features will continue to be supported in some form via the Google Search app, which also has an iOS version.


Lady Gaga and her 300 backup drones dazzle Super Bowl fans.

  • According to Tech Crunch, There were 300 drones dancing behind Lady Gaga during the Super Bowl halftime show. They’re called Shooting Stars and were previously used in a holiday show at Disney World. These hundreds of Shooting Star drones flash, fall and flock in unison and are all controlled by one person — or rather one computer.
  • This is the latest project in Intel’s quest to take drones from individuals to fleets. Intel says its limitless in its scale, able to control more than 10,000 drones at a time. One of the secrets to Intel’s Shooting Star program is a desktop software suite of programs. The drones’ routes are pre-programmed and each drone does its own thing. The drones do not talk to each other and they lack the hardware to detect collisions. The software determines routes that eliminates collisions.
  • The drones are simple. They’re about the weight of a volleyball. The housing is Styrofoam and there are simple metal cages around the four props. They are designed to be assembled in less than 15 minutes and Intel builds the drones in a facility in Germany. There are no screws and everything snaps together. And then on the bottom of the drone is the large, multicolored LED light that paints the sky. Intel envisions a future where drones fly in fleets to accomplish tasks but right now the drones are simply flying backup dancers.
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Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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