Digital Down Low: December 16th

Digital Down Low: December 16th

Verizon extends the life of your Galaxy Note 7

  • According to Mashable, the Samsung Galaxy Note 7’s death throes will continue into 2017 — but the end is in sight. Verizon has announced that 5 will be that last day it will support the Note 7 on its network, which will effectively kill off the phone in the U.S.
  • Last week, Samsung announced a long-awaited software update to finally disable the few Note 7s still out in circulation in the United States. The update was primed for a Dec. 19 release date to give device owners even more time to exchange their explosive devices, but there was some unexpected pushback. Verizon, the largest mobile carrier in the country, declared that it would not support Samsung’s kill-switch and that Note 7 users would not be cut off from service on Dec. 19. The company justified the decision by citing concerns for “the added risk this could pose to Galaxy Note7 users that do not have another device to switch to,” and the hectic holiday season.
  • Other U.S. mobile carriers stayed in line behind Samsung. T-Mobile, Sprint and AT&T all confirmed to that their pledge to stand behind the update. US Cellular stayed silent on the matter. With this news, we can finally close the book on the long saga of the Galaxy Note 7. If you are still for some reason using one of those pocket bombs, please, go exchange it as soon as possible. If you don’t, Samsung and your network — even if it’s Verizon — will finally cut you off.


Facebook gets assistance from outside fact checkers

  • According to Tech Crunch, Snopes,, Politifact, ABC News, and AP will help Facebook make good on four of the six promises Mark Zuckerberg made about fighting fake news without it becoming “the arbiter of truth.” It will make fake news posts less visible, append warnings from fact checkers to fake news in the feed, make reporting hoaxes easier and disrupt the financial incentives of fake news spammers.
  • Facebook will now refer to fact-checking services that adhere to Poynter’s International Fact-Checking Network fact-checkers’ code of principles the most egregious and viral fake news articles flagged by users and algorithms. These include non-partisanship and fairness; transparency of sources, methodology and funding; and a commitment to corrections. Facebook is starting with the five above but hopes to grow that list to dozens to quickly get a consensus on a story’s accuracy.
  • Finally, Facebook is trying to hit purposeful fake news spreaders in the wallet. It will no longer allow domain spoofing in ads that previously spammers say an ad led to a legit publisher instead of their own site. Facebook will also scan landing pages of suspected fakers, and if they’re primarily just ad-covered spam sites potentially levy enforcement actions against them.


Starbucks, MAC Cosmetics and Walgreens test out Promoted Places

  • According to Search Engine Land, Google is continuing to test its new promoted pin ads — now formally dubbed Promoted Places — in Google Maps with a small group of retailers. The pilot is running in the Google Maps app on Android devices.
  • First announced publicly in March, Promoted Places ads can appear in the Google Maps app when users are looking at maps of the surrounding area; users don’t need to have searched for the retailer. Promoted pins appear with the retailer’s logo on the map instead of a general category icon.
  • In addition to Walgreens, which was a launch partner, MAC Cosmetics and Starbuck are among the retailers participating in the pilot. MAC is testing the ads to promote new products, according to Laura Elkins, SVP of global marketing. Walgreens is using Promoted Places promote the drug store as a destination for small gifts during the holiday season, said Andrea Kaduk, Walgreens director of SEM and social.
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Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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