Digital Down Low: August 26
Step 1) Find a way to match someone across their Facebook and Instagram accounts.
Step 2) Use that match to accumulate more data about that person.
Step 3) Apply that data in targeting that person with ads and content recommendations on both Facebook and Instagram.
Twitter Says Stop Tweeting & Encourages Private Direct Messages
- According to TechCrunch, Twitter today continues to push forward with its increased emphasis on its messaging feature, with the rollout of a new button for websites that allows visitors to privately message an individual or company directly. The feature, now one of several website buttons available, follows the company’s recent test of a change to brands’ customer support profiles’ that encouraged users to direct message, not tweet, at the business’s Twitter account.
- In that case, a new “Message” button appeared on the profile on mobile – taking over the full space where “Tweet to” and “Message” used to live side-by-side. Early testers included big names like Apple, Uber, Beats, Activision, and others. Today’s update, meanwhile, is about making it easier to message a business from the web. The company already offered buttons for following, sharing, mentioning, and hashtags, but not DM’s. So, to some extent, this is just about Twitter rounding out its product offerings to be more comprehensive.
- Twitter, meanwhile, has become known better as a place where consumers go to complain when things go wrong – often posting angry tweets, with the brand’s @username attached. By shipping more tools that let customers take that sentiment to a private chat, businesses could then continue to use Twitter as part of their marketing, consumer outreach, and support strategies, instead of shifting all their communications to Facebook.
Marketers Will Be Penalized For Mobile Pop-Up Ads
- According to Mashable, Websites with mobile pop-up ads, watch out. Google is cracking down on the “intrusive” advertising by knocking down those pages in its search results, the company said Tuesday.
- Any website that shows a pop-up ad that covers the site’s main content — whether right when the user gets to that page or while the user is on the page — will be ranked lower in Google’s search results. That applies to pop-ups users have to dismiss to continue onto a site, and advertisements that cover the top half of the page.
- Pop-ups that are part of a legal obligation — to verify a user’s age or notify about cookie use — won’t be penalized, nor will small banner ads. The changes in search result ranking will take effect Jan. 10, 2017. The new rules are applied specifically to mobile, where the ads are more problematic, Google says, because of smaller screens. Even though the factor is only one among hundreds that determine search result ranking, the importance of Google results to nearly every site could be enough to encourage publishers to change the common practice.