Pay Per Click

What is Dynamic Content? The right place with the right messaging at the right time…. Also known as “adaptive” or “smart”, dynamic content has drastically altered the way to reach and engage users within the digital mark...
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Taylor
22 July, 2019
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Creating successful Pay-Per-Click (PCP) campaigns involves strategically selecting the keywords your desired audience is searching for. A common misconception is that universities do not need to bid on their branded keywords becau...
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Lucid Agency
05 June, 2018
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The world is digital, so the world is flat. We are all connected through the digital threads of communication and news to a level of elegant simplicity requiring nothing more than a few clicks on the keyboard, or taps on the phone...
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Scott
11 March, 2011
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Many times a client will come to you (an agency) expecting you to know all the answers. And whether or not we think we know all the answers, the safest way to end up with a happy (and successful) client is to make sure everyone......
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Scott
01 September, 2010
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If you work at an agency that manages paid search campaigns, it’s likely you’ve encountered the age-old discussion about using PPC to build the client brand. Often there a variety of reasons not to do this, and clients are usu...
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Scott
24 March, 2010
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