Marketing

It’s time we start talking about Generation Z.    Generation Z goes by multiple names, iGeneration, Founders, Plurals, the Homeland Generation, but it seems Generation Z is the Blu Ray to the HD-DVD — remember that ref...
    Often, when I mention I’m a copywriter to someone, it’s like I can see their thought bubble of me sitting in a dark office, hunched over a typewriter — similar to when I mention I’m from Tex...
For a very long time, I didn’t like coffee. Don’t get me wrong; I drank the stuff, but for a purpose—one long day at work equaled one big cup of java—not for enjoyment. I couldn’t have cared less if I was drinking coffee...
Towards the end of 2015, one of our existing clients requested a more granular data analysis that would reveal insights about their target audience’s geographic location. Specifically, our client wanted to see which cities were ...