Marketing

Marketing Technology Stack: Pairing Strategy with Technology

“Most brands and marketers only utilize 15% of technologies and capabilities they are already paying for, so the focus should not be in the number of technologies that need to adopted, but in “applying” them to solve busines...

Gaurav

18 November, 2019

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Dynamic content has drastically altered the way to reach and engage users within the digital marketing world.

What is Dynamic Content and How Do I Use It?

What is Dynamic Content? The right place with the right messaging at the right time…. Also known as “adaptive” or “smart”, dynamic content has drastically altered the way to reach and engage users within the digital mark...

Taylor

22 July, 2019

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Marketers Weigh in on Disney+ And Ad-Free OTT Services

What’s an advertiser to do when the developing trend in streaming services is going ad-free? Three of our team members weigh in with their perspectives on what this means for the digital advertising industry....

Alexa

03 July, 2019

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Many brands are using influencer marketing.

What to Look for in an Influencer for a Marketing Partnership

You follow them, your friends follow them, anyone with a social media account follows them — whether you realize it or not. No ad blocker can remove them and brands love them. From micro influencers to mega influencers, influenc...

Meghan

19 June, 2019

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Optimize your Google My Business listings as part of your local SEO strategy.

5 Ways to Boost Your Local SEO Strategy on Your Google My Business Listing

In a 2018 survey by Moz, Google My Business factors were said to make up about 25% of the local search algorithm. There’s no question Google My Business is an essential part of any local SEO strategy, but are you taking advantag...

Jackie

14 May, 2019

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Team working together to develop a marketing automation digital strategy.

Why Is Marketing Automation A Must-Have for Modern Marketing?

In 2019, email will continue to remain a crucial marketing channel for many businesses. Regardless of the increase of communication methods, email retains the highest ROI of any marketing channel. Additionally, marketing channels ...

Lucid Agency

28 January, 2019

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Let’s Talk Inclusive Marketing

In my few decades on the planet, I’ve been exposed to millions upon millions of marketing and digital advertising materials. From billboards and television spots to digital ads and social posts, the variety and potential of prod...

Dylan

16 August, 2018

/ 0 Comments

Integrate native advertising into your brands digital marketing strategy.

Does Native Advertising Have a Place in Your Digital Marketing?

Have you ever been reading a piece of content or watching a video online and wondered if it was an ad? In today’s digital marketspace, it’s becoming increasingly difficult to distinguish between an ad and a piece of non-sponso...

Ryan

04 August, 2018

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Marketing

Marketing Technology Stack: Pairing Strategy with Technology

Gaurav

18 November, 2019

What is Dynamic Content and How Do I Use It?

Taylor

22 July, 2019

Marketers Weigh in on Disney+ And Ad-Free OTT Services

Alexa

03 July, 2019

What to Look for in an Influencer for a Marketing Partnership

Meghan

19 June, 2019

5 Ways to Boost Your Local SEO Strategy on Your Google My Business Listing

Jackie

14 May, 2019

Why Is Marketing Automation A Must-Have for Modern Marketing?

Lucid Agency

28 January, 2019

Let’s Talk Inclusive Marketing

Dylan

16 August, 2018

Does Native Advertising Have a Place in Your Digital Marketing?

Ryan

04 August, 2018

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