Marketing

Why Is Marketing Automation A Must-Have for Modern Marketing?

In 2019, email will continue to remain a crucial marketing channel for many businesses. Regardless of the increase of communication methods, email retains the highest ROI of any marketing channel. Additionally, marketing channels ...

Ben A.

28 January, 2019

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Let’s Talk Inclusive Marketing

In my few decades on the planet, I’ve been exposed to millions upon millions of marketing and digital advertising materials. From billboards and television spots to digital ads and social posts, the variety and potential of prod...

Dylan

16 August, 2018

/ 0 Comments

Integrate native advertising into your brands digital marketing strategy.

Does Native Advertising Have a Place in Your Digital Marketing?

Have you ever been reading a piece of content or watching a video online and wondered if it was an ad? In today’s digital marketspace, it’s becoming increasingly difficult to distinguish between an ad and a piece of non-sponso...

Ryan

04 August, 2018

/ 0 Comments

Is Voice Search Optimization Part of Your SEO Strategy?

The increasing ability of A.I. devices to handle voice commands has begun to change how users browse the Internet and how businesses shape SEO strategy. Make sure your business is ready for this shift by following a few critical v...

Reece

26 June, 2018

/ 0 Comments

Why is Higher Education Lagging in Marketing Automation Adoption?

Inbound Marketing changed the rules of the game for marketers in many industries. Traditional outbound marketing efforts that had enjoyed the lion’s share of marketing budget were replaced by Digital Marketing tactics. The a...

Gaurav

19 March, 2018

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The Best Blog and Newsletter Recommendations From a Digital Agency

Newsletters and blogs — hey, like this one! — are essential for staying current on trends. Without our team actively reading these resources, our digital agency would be operating in a bubble that only pertains to our own expe...

Karli

08 February, 2018

/ 0 Comments

At Lucid Agency, we're already considering Gen Z in our marketing strategies and office culture.

We Need to Be Talking About Generation Z

It’s time we start talking about Generation Z. Generation Z goes by multiple names, iGeneration, Founders, Plurals, the Homeland Generation, but it seems Generation Z is the Blu Ray to the HD-DVD — remember that ref...

Karli

09 January, 2018

/ 0 Comments

Karli Ragan, or resident copywriter at our digital marketing agency.

A Day in the Life of: A Copywriter

Often, when I mention I’m a copywriter to someone, it’s like I can see their thought bubble of me sitting in a dark office, hunched over a typewriter — similar to when I mention I’m from Tex...

Karli

01 November, 2017

/ 0 Comments

Marketing

Why Is Marketing Automation A Must-Have for Modern Marketing?

Ben A.

28 January, 2019

Let’s Talk Inclusive Marketing

Dylan

16 August, 2018

Does Native Advertising Have a Place in Your Digital Marketing?

Ryan

04 August, 2018

Is Voice Search Optimization Part of Your SEO Strategy?

Reece

26 June, 2018

Why is Higher Education Lagging in Marketing Automation Adoption?

Gaurav

19 March, 2018

The Best Blog and Newsletter Recommendations From a Digital Agency

Karli

08 February, 2018

We Need to Be Talking About Generation Z

Karli

09 January, 2018

A Day in the Life of: A Copywriter

Karli

01 November, 2017

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