Marketing

In my few decades on the planet, I’ve been exposed to millions upon millions of marketing and digital advertising materials. From billboards and television spots to digital ads and social posts, the variety and potential of prod...
It’s time we start talking about Generation Z.    Generation Z goes by multiple names, iGeneration, Founders, Plurals, the Homeland Generation, but it seems Generation Z is the Blu Ray to the HD-DVD — remember that ref...
    Often, when I mention I’m a copywriter to someone, it’s like I can see their thought bubble of me sitting in a dark office, hunched over a typewriter — similar to when I mention I’m from Tex...
For a very long time, I didn’t like coffee. Don’t get me wrong; I drank the stuff, but for a purpose—one long day at work equaled one big cup of java—not for enjoyment. I couldn’t have cared less if I was drinking coffee...