Marketing

Optimize your Google My Business listings as part of your local SEO strategy.

5 Ways to Boost Your Local SEO Strategy on Your Google My Business Listing

In a 2018 survey by Moz, Google My Business factors were said to make up about 25% of the local search algorithm. There’s no question Google My Business is an essential part of any local SEO strategy, but are you taking advantag...

Jackie

14 May, 2019

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Team working together to develop a marketing automation digital strategy.

Why Is Marketing Automation A Must-Have for Modern Marketing?

In 2019, email will continue to remain a crucial marketing channel for many businesses. Regardless of the increase of communication methods, email retains the highest ROI of any marketing channel. Additionally, marketing channels ...

Christine

28 January, 2019

/ 0 Comments

Let’s Talk Inclusive Marketing

In my few decades on the planet, I’ve been exposed to millions upon millions of marketing and digital advertising materials. From billboards and television spots to digital ads and social posts, the variety and potential of prod...

Dylan

16 August, 2018

/ 0 Comments

Integrate native advertising into your brands digital marketing strategy.

Does Native Advertising Have a Place in Your Digital Marketing?

Have you ever been reading a piece of content or watching a video online and wondered if it was an ad? In today’s digital marketspace, it’s becoming increasingly difficult to distinguish between an ad and a piece of non-sponso...

Ryan

04 August, 2018

/ 0 Comments

Is Voice Search Optimization Part of Your SEO Strategy?

The increasing ability of A.I. devices to handle voice commands has begun to change how users browse the Internet and how businesses shape SEO strategy. Make sure your business is ready for this shift by following a few critical v...

Reece

26 June, 2018

/ 0 Comments

Why is Higher Education Lagging in Marketing Automation Adoption?

Inbound Marketing changed the rules of the game for marketers in many industries. Traditional outbound marketing efforts that had enjoyed the lion’s share of marketing budget were replaced by Digital Marketing tactics. The a...

Gaurav

19 March, 2018

/ 0 Comments

The Best Blog and Newsletter Recommendations From a Digital Agency

Newsletters and blogs — hey, like this one! — are essential for staying current on trends. Without our team actively reading these resources, our digital agency would be operating in a bubble that only pertains to our own expe...

Karli

08 February, 2018

/ 0 Comments

At Lucid Agency, we're already considering Gen Z in our marketing strategies and office culture.

We Need to Be Talking About Generation Z

It’s time we start talking about Generation Z. Generation Z goes by multiple names, iGeneration, Founders, Plurals, the Homeland Generation, but it seems Generation Z is the Blu Ray to the HD-DVD — remember that ref...

Karli

09 January, 2018

/ 0 Comments

Marketing

5 Ways to Boost Your Local SEO Strategy on Your Google My Business Listing

Jackie

14 May, 2019

Why Is Marketing Automation A Must-Have for Modern Marketing?

Christine

28 January, 2019

Let’s Talk Inclusive Marketing

Dylan

16 August, 2018

Does Native Advertising Have a Place in Your Digital Marketing?

Ryan

04 August, 2018

Is Voice Search Optimization Part of Your SEO Strategy?

Reece

26 June, 2018

Why is Higher Education Lagging in Marketing Automation Adoption?

Gaurav

19 March, 2018

The Best Blog and Newsletter Recommendations From a Digital Agency

Karli

08 February, 2018

We Need to Be Talking About Generation Z

Karli

09 January, 2018

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