Lucid Agency is proud of our 12 year history of award-winning work with some of the nation’s top universities. These partnerships became the groundwork for Lucid Education, our new division designed to deliver best-in-class and ...
Creating successful Pay-Per-Click (PCP) campaigns involves strategically selecting the keywords your desired audience is searching for. A common misconception is that universities do not need to bid on their branded keywords becau...
Inbound Marketing changed the rules of the game for marketers in many industries. Traditional outbound marketing efforts that had enjoyed the lion’s share of marketing budget were replaced by Digital Marketing tactics. The a...
It’s time we start talking about Generation Z. Generation Z goes by multiple names, iGeneration, Founders, Plurals, the Homeland Generation, but it seems Generation Z is the Blu Ray to the HD-DVD — remember that ref...
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