Lucid Agency Wins Third Consecutive Silver Nugget Award

Lucid Agency Wins Third Consecutive Silver Nugget Award

Good Things Come in Threes!

It’s the third consecutive year Lucid Agency has brought home the “Best Master Planned Marketing Campaign” award for our work with Inspirada, a master-planned community in Henderson, Nevada. The annual Silver Nugget Awards are co-hosted by the Las Vegas Review-Journal and Southern Nevada Home Builders Association to highlight superior achievements in the Southern Nevada Home Builders Industry.

Carley Kintz, Vice President of Strategy & Operations, said, “It’s always exciting to see our team recognized for their strategic direction, dedication and performance. To win this award for the third year in a row is a perfect testament to the incredible results we’ve achieved and the tireless work our team puts in every single day.”

Why has Lucid Agency earned the distinction repeatedly? What does it mean for our agency, our client, and the Inspirada community?

Jackie, the Lucid Agency Account Manager who oversees the Inspirada campaigns and strategy, shares her insight about the effort, innovation, and special relationships that have built the framework for success:

“Over the past years we’ve really grown our relationship with the builders, the community association, and those with close ties to the community. These relationships have helped us to understand what it’s like to live at Inspirada, which affords us the opportunity to tell those stories in a way that resonates with potential buyers in a really genuine way. Since we’ve worked with Inspirada for quite some time, we understand the “bread and butter” needed for a successful campaign, but the team is always looking for new opportunities to evolve our strategy and match the growth of the community itself. Each part of this team brings a unique perspective that comes together in a really impactful way.

The campaign that won this award has been a really fun one to push into market, and the new campaign that launched in August is a really special next phase that continues to tell those genuine stories, but in a way that aligns with the evolution of the community itself.”

Congratulations to the Lucid Agency team for working tirelessly on this campaign to produce results and create a positive impact. And a big “thank you” to our client for trusting us and growing together with us to achieve success!

More information about the Inspirada community:

More information about the Silver Nugget Awards:

If you want to create an award-winning campaign for your business, contact us to get started. We’re confident it will be “the beginning of a beautiful friendship.”

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Christine is the Communication Director at Lucid Agency, with a focus on internal communication and public relations. Christine is a proud ASU alumnus with B.S. in Marketing from W.P. Carey School of Business and a minor in Art History from the Herberger Institute of Design and the Arts. She enjoys combining the varied natures and influences of her education in her work and loves to debate word choice on the merits of connotation VS denotation, if anyone wants to take her up on it.

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