Author: Lucid Agency

“A new version of WordPress is Available. Update now.” – It’s either music to your ears or the scariest thing you’ve heard this month. WordPress just released its biggest update in years. WordPress 5....
When I started at Lucid Agency, my mentor taught me about the Gestalt Principles. Our goal as a digital marketing agency is to design for the user and the Gestalt Principles are one of the best tools a designer can use to create t...
Creating successful Pay-Per-Click (PCP) campaigns involves strategically selecting the keywords your desired audience is searching for. A common misconception is that universities do not need to bid on their branded keywords becau...
Are you transitioning your team to a new project management system? Is this the first time you’ve ever used a project management system? As a digital agency, we’ve been exposed to every PM tool under the sun. We took s...
Microsoft released a new collaboration tool, Teams, in 2017 as an alternative to Slack. For organizations that use Microsoft products exclusively (such as Isagenix, headquartered here in Phoenix), Microsoft Teams is a no-brainer. ...
It seems like every few months there’s another major security breach that compromises Americans’ personal data. Some of the most recent highest-profile security attacks (like Deloitte’s recent breach) were a resu...
BACKGROUND At Lucid Agency, we always try to use the right tool for the job. When it comes to landing page development, landing page software can decrease build time and costs significantly. Online landing page software helps us ...