Author: Christine

You may have noticed that more and more of your favorite brands and businesses have taken up blogging, with 40% of all U.S. companies starting their own blog. You may have also wondered why so many businesses are blogging. Does bl...
We are all now very used to hearing the term “metadata” thrown around in digital marketing, but what is it really? In essence, metadata is the data regarding your data. This data summarizes basic information about your data, w...
(Psst: If you’re brand new to paid online advertising, welcome to the party! Now let me catch you up before we dive in: display ads are the static, animated and video image advertisements you probably see quite often in your per...
Earlier this month, we told you about Google’s purchase of fraud-fitting evangelist company spider.io. In case you missed it, here is a link to the Weekly Update, which includes all of the details about the acquisition....