Paid Media Specialist

Paid Media Specialist (Full-Time)

Lucid Agency is expanding rapidly and is looking for a full-time Paid Media Specialist. We are requiring a minimum of 3 years of experience setting up campaigns according to client objectives and strategic direction, plus managing and optimizing paid media campaigns based on performance. This experience can be client-side, or agency-side.

This experience should include direct experience with Google Ads (PPC, YouTube, display and remarketing) and social media platforms (Facebook, Instagram and LinkedIn) is required.  Experience with Google Shopping, Amazon selling and advertising and programmatic vendors a plus.

 

Responsibilities:

  • Perform keyword research
  • Work with account teams to develop paid media strategies and build out campaigns
  • Campaign setup and management for paid media channels including but not limited to, paid search, LinkedIn, Facebook, YouTube, display and retargeting
  • Execute paid media optimizations bases on performance and client goals & objectives
  • Understanding of keyword match types, negative keywords, bid adjustments, targeting options and other key campaign elements within Google Ads and other advertising platforms
  • Manage campaign budgets
  • UTM creation & implementation
  • Gaining insights from advertising platforms and Google Analytics
  • Track, report, and analyze performance data to extract key takeaways and ongoing opportunities for improvement
  • Execute and manage several paid media accounts
  • Work closely with account management team to ensure goals are met through paid media channels
  • Maintain expert-level knowledge and skillsets in existing and emerging platforms and technologies
  • Independently manage time and workload

 

The Ideal Candidate:

  • 3+ years of paid media experience (client-side, or agency-side)
  • Strong understanding of paid media requirements and best practices
  • Bachelor’s degree in Marketing or a related-field
  • Direct experience with Google Analytics, Google Ads, paid social and programmatic advertising
  • Direct experience with Google Analytics
  • Ability to implement tags and scripts and set up event tracking within Google Tag Manager
  • Ability to think creatively, strategically, and identify and resolve problems autonomously
  • Experience with A/B and other testing modalities
  • Excellent writing and grammatical skills; articulate when speaking
  • Ability analyze data and provide data or evidence-based recommendations
  • Highly organized with an ability to always hit deadlines for assigned work
  • Highly experienced with Microsoft office products
  • A very strong work ethic and ability to deal with the frequently changing workload including varied projects and fast-paced situations associated with an advertising and marketing agency

 

About Lucid Agency:

Lucid Agency focuses on delivering the absolute highest quality digital marketing and technology solutions to results-driven organizations. We are a collaborative team of problem solvers comprised of passionate, forward-thinking individuals on a mission to do right by our clients. We’ve been ranked in the top of “best places to work in Phoenix” for four years because we value our employees and strive for a strong work-life balance. If you see the value of a team-based environment where being motivated by and learning from your colleagues is a daily occurrence, then Lucid Agency may be for you. Join our fast-paced, expanding team in our Tempe and Chicago offices.

 

Location and Hours: We value the power of teamwork, so this position would require you to work in our office in Tempe, AZ during standard business hours.

 

Compensation: Compensation will be a competitive salary based on your past experience and what you can bring to the table. Other benefits include paid health insurance, 401k, self-managed vacation and sick days, short- and long-term disability plans, a great team, and much more!

 

Additional Information:

  • If you are applying from outside the Phoenix area, please outline your relocation plans and your availability to interview locally. All applications will be handled with discretion and confidentiality. Must be authorized to work in the US without sponsorship.
  • We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

 

So, you’ve read all this and you think you are the perfect candidate for this position? You’ve got what it takes and are ready to kick butt? Click “Apply Now” below and tell us why.

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