Digital Media Manager

Digital Media Manager (Full-Time)

Lucid Agency is expanding rapidly and is looking for a full-time Digital Media Manager. We are requiring a minimum of 5+ years of experience creating strategic paid media plans based on clients’ goals and budget along with direct management and optimization of paid media campaigns across platforms and channels. This experience can be client-side or agency-side.

Specific experience should include direct experience with Google Ads (PPC, YouTube, display and remarketing) and social media platforms (Facebook, Instagram and LinkedIn) is required.  Experience with Google Shopping, Amazon selling and advertising and programmatic vendors a plus.

 

Responsibilities:

  • Develop strategic media plans that reach target audiences and exceed client goals. This includes identifying the best mix of ad platforms, audience targets, creative formats and landing pages
  • Launch campaigns in self-serve platforms and coordinate ad buys with vendors and publishers
  • Regularly analyze and optimize advertising campaigns to ensure KPIs are being met
  • Regularly consult with clients over the phone or in-person to review strategy, performance reports and communicate insights and recommendations
  • Provide ongoing training and development to Digital Marketing Specialist(s)
  • Demonstrate expert-level knowledge of paid digital and social media platforms including but not limited to:
    • Google Ads – Search, Display and Remarketing
    • Social Media – Facebook, Instagram, Twitter, LinkedIn
    • Programmatic display and retargeting
    • Video – YouTube (OTT/CTV a plus)
    • E-commerce – Amazon advertising, Google Shopping, PLAs
    • Digital audio and direct media buys a plus
  • Strong understanding of attribution and experience implementing and analyzing various models
  • Maintain exceptional attention to detail and high standards of quality on all work produced
  • Be proactive with account recommendations and share industry insights
  • Demonstrated understanding of tracking methods, particularly via Google Tag Manager
  • Manage and optimize advertising strategies that are valuable, usable, and feasible by
    • Gathering input from a variety of internal and external sources
    • Analyzing competitors and market trends
    • Evaluating technologies
    • Defining success metrics
  • Advanced Google Analytics, Microsoft Excel and PowerPoint skills
  • Demonstrated expertise in working with data and creating reports that tell a story and drive decisions
  • Hands on experience with Interactive Advertising Bureau (IAB) ad unit sizes, and cross device advertising (desktop, mobile, tablet)
  • Effective and efficient communication with the account and production teams

 

Additional Requirements:

  • Naturally curious – continually learning about the field and looking for new ways to approach digital advertising solutions
  • Exceptional organization and time management skills
  • Strong attention to detail
  • Exceptional written and verbal communication skills
  • Ability to work autonomously, develop plans, and see projects through to completion
  • Positive attitude

 

The Ideal Candidate:

  • 5+ years of paid media experience (client-side, or agency-side)
  • Strong understanding of paid media requirements and best practices
  • Bachelor’s degree in Marketing or a related-field
  • Direct experience with Google Analytics, Google Ads, paid social and programmatic advertising
  • Direct experience with Google Analytics
  • Ability to implement tags and scripts and set up event tracking within Google Tag Manager
  • Ability to think creatively, strategically, and identify and resolve problems autonomously
  • Experience with A/B and other testing modalities
  • Excellent writing and grammatical skills; articulate when speaking
  • Ability analyze data and provide data or evidence-based recommendations
  • Highly organized with an ability to always hit deadlines for assigned work
  • Highly experienced with Microsoft office products
  • A very strong work ethic and ability to deal with the frequently changing workload including varied projects and fast-paced situations associated with an advertising and marketing agency

 

About Lucid Agency:

Lucid Agency focuses on delivering the absolute highest quality digital marketing and technology solutions to results-driven organizations. We are a collaborative team of problem solvers comprised of passionate, forward-thinking individuals on a mission to do right by our clients. We’ve been ranked in the top of “best places to work in Phoenix” for four years because we value our employees and strive for a strong work-life balance. If you see the value of a team-based environment where being motivated by and learning from your colleagues is a daily occurrence, then Lucid Agency may be for you. Join our fast-paced, expanding team in our Tempe and Chicago offices.

 

Location and Hours: We value the power of teamwork, so this position would require you to work in our office in Tempe, AZ during standard business hours.

 

Compensation: Compensation will be a competitive salary based on your past experience and what you can bring to the table. Other benefits include paid health insurance, 401k, self-managed vacation and sick days, short- and long-term disability plans, a great team, and much more!

 

Additional Information:

  • If you are applying from outside the Phoenix area, please outline your relocation plans and your availability to interview locally. All applications will be handled with discretion and confidentiality. Must be authorized to work in the US without sponsorship.
  • We’re an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, and veteran or disability status.

 

So, you’ve read all this and you think you are the perfect candidate for this position? You’ve got what it takes and are ready to kick butt? Click “Apply Now” below and tell us why.

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